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The influencer marketing industry is worth more than $10 billion!

This means that your competitors are using influencer marketing as an important tool heavily. So, you should invest in influencer marketing but there are five common mistakes that you should avoid getting full efficiency.

Posting a selfie with product placement and a discount code in the caption is not as effective as years ago.

First thing first, you need a game plan. There is a need for structure and clarity. Without a framework, and a roadmap, you won’t be able to address how influencer marketing fits with your overall marketing strategy.

Digital communities rule the world of marketing, and at the top of each community are influencers – these are bloggers, vloggers, content creators we all know, like, share and can relate to