35分
Navigating Responsibility Through Identity Wavepoint, Found
-
- ビジネス
There are two ways to respond to change.
One is acceptance and the resulting evolution.
The other's a shift toward rigidity, force and control.
In this episode of Wavepoint, Found we dig into what the ongoing social justice and sustainability movements mean for the future of brands and how companies can use their identity to navigate the shifting waters with authenticity. We also discuss how quarter-to-quarter market growth can limit a company’s ability to respond authentically to change, and how businesses might evolve to meet consumer’s demand for social and sustainable awareness.
Episode Topics:
The increasing pressure to take a social stand
Authenticity and diverse ecosystems to enable a social stand
How to be local and how national brands respond to local
The increasing pressure of true sustainability—from a human and environmental perspective
Identity and authenticity as a force against market pressures
The evolution of brands into people and experiences
How consumers buy in an experience-based economy
What companies need to do right now to position themselves for all of these market forces
---------------
Podcast produced by Vesy Ivanova and Steve Hurst at Found Brand Agency
foundbrandagency.com
In partnership with Christian Crews at Wavepoint
wavepoint.net
Original score by Richard Carpenter of Austin, Texas
There are two ways to respond to change.
One is acceptance and the resulting evolution.
The other's a shift toward rigidity, force and control.
In this episode of Wavepoint, Found we dig into what the ongoing social justice and sustainability movements mean for the future of brands and how companies can use their identity to navigate the shifting waters with authenticity. We also discuss how quarter-to-quarter market growth can limit a company’s ability to respond authentically to change, and how businesses might evolve to meet consumer’s demand for social and sustainable awareness.
Episode Topics:
The increasing pressure to take a social stand
Authenticity and diverse ecosystems to enable a social stand
How to be local and how national brands respond to local
The increasing pressure of true sustainability—from a human and environmental perspective
Identity and authenticity as a force against market pressures
The evolution of brands into people and experiences
How consumers buy in an experience-based economy
What companies need to do right now to position themselves for all of these market forces
---------------
Podcast produced by Vesy Ivanova and Steve Hurst at Found Brand Agency
foundbrandagency.com
In partnership with Christian Crews at Wavepoint
wavepoint.net
Original score by Richard Carpenter of Austin, Texas
35分