Nudge Phill Agnew

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

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In today’s episode of Nudge, Rory Sutherland explains:


When to tell smokers to quit smoking 



How to double McDonald’s orders 



Ways to make Londoners recycle 



Why pensions schemes are broken 



How to make high earners pay more tax




You won’t want to miss this. 
(Warning this episode contains explicit language).

Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
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I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. 

Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

Reddit ads: https://imgur.com/a/BsCwx7n 
Reddit ads results: https://imgur.com/a/iEB4W79

I wish I had followed Prof Todd Rodgers’ advice earlier. 

Writing for Busy Readers book: https://writingforbusyreaders.com/
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Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/

I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. 

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In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. 
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
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Uri's previous episodes on Nudge: Episode One / Episode Two