Out of the Hourglass Nolan Consulting Group

Colin Nolan takes over as host in this episode of Out of the Hourglass for  “How’d They Do That” conversation with George Apap, President of George Apap Painting based in Patterson, NY. 

Frustrated by high marketing spend without recognizable return and customer acquisition costs that seem unsustainable, George was determined to find a better way to increase leads through a cost effective avenue. Through disciplined sales behaviors, networking consistency and genuine relationship based outreach, George and his team are seeing the impact of face to face marketing more so than ever before and the momentum is only continuing to grow! 

We’re featuring Jim Falk, the VP of Sales at Nolan Painting and a Sales Coach here at Nolan Consulting Group on today’s episode of Out of the Hourglass. Jim recently co-facilitated a Sales Fundamentals Workshop for Summit Members focused on executing and mastering the Sales Process. As part of this workshop, he spoke on a topic called Neuro-Linguistic Programming (NLP)  and how it can be applied to Sales and your prospect interactions. NLP through Sales focuses on using specific words, actions and tonality to build connections with potential customers. It’s the simplicity of this strategy that brings so much impact, and we thought it worth a share!

To get us started, we’ll connect with Jim one-on-one for a check in on the state of Sales in this current environment, the challenges that are arising as a result and what he and his team are working on to give it their best shot at hitting their Sales goals. 

We are welcoming back a  former podcast guest and Summit Member, Michael Murray, the Founder and President at Textbook Painting in Cleveland, OH to today’s episode! Michael shares his experience and insights when it comes to hiring overseas talent, more commonly referred to as Virtual Assistant (VAs)  for his organizational growth. From his approach on the strategy, to managing a global team, the importance of clear communication and documentation, compensation and recruiting, to building relationships with the local team, we lay it all on the table. 

Some of the tools utilized by Textbook Painting highlighted in this episode:

Job Postings:
https://www.onlinejobs.ph/
https://remote.co/ 

Tools: 
https://www.tango.us/ 
https://www.notion.so/ 
https://vocaroo.com/ 
https://wise.com/us/ 
https://www.loom.com/ 
https://justcall.io/ 
https://www.ringcentral.com/ 

“ If your website isn’t helping people, then you’re just selling something… and Google might not like that” 

Today we’re talking to Chris Long, the VP of Marketing at Go Fish Digital, a full-service digital marketing agency that works with mid-market to Fortune 500 companies.  Chris is an SEO expert, a thought leader in this space and he’s helping us dive further into this world of understanding how we can better utilize tools and content to drive organic traffic to our website. We continue to emphasize marketing is a multi-layered approach and SEO is a critical part of that strategy. From creating educational content, service-specific and localized landing pages, to optimizing all components of your Google My Business Profile, we are hitting key areas that all small businesses should be implementing. 

 Check out Chris's LinkedIn for resources and SEO tips and content each week and sign up Newsletters like The Splash, Search Engine Round Table and Search Engine Land for aggregated, updated SEO content and strategies. 

Sign up for the Newsletter: https://gofishdigital.com/newsletter/
Follow Chris on LinkedIN:  https://www.linkedin.com/in/chris-long-marketing/
Twitter: @gofishchris

Today we’re sharing a conversation with Scott Bowman, the Owner of Bowman Painting based in Ormond Beach, FL and a long-term Summit Member. Over the last couple of years, Scott has made Leadership Training a true focus within their organization, creating a formal program with bi-weekly training across a spectrum of content - from Job Site Leadership, to Situational Leadership Training, Crucial Conversations & more. He realized the Operations Team needed the right development and tools to be successful at their job - one that includes managing people! From the feedback that he's received from his team, it's clear that this is a win-win opportunity, with a positive impact on the employees, the customer experience and Bowman brand, as well as personal development outside of work. 

When it comes to living their values, Bowman Painting is taking Growth & Learning seriously and the organization is better for it! Listen to Scott share his approach to the training, lessons learned and advice to others, as well as what  he hopes to implement in the future

Whether it be a tough conversation you need to have with an employee or  need to de-escalate an issue or job gone awry  with a customer, we are unlocking the tools to better prepare ourselves for the dynamic of crucial conversations. With a passion for this topic, NCG Sr. Business Coach Colin is here to share key points from “Crucial Conversations: Tools for Talking when the Stakes are High” with practical application to the relationships and conflicts we often encounter.