Own Your Story CF Communications

Storytelling has become a content marketing trend adopted by both B2B and B2C marketers and is one of the most powerful ways to breathe life into your brand. By giving your products and services an identity by capturing and sharing the stories they really are, you can take your target audience on a journey they yearn to experience.

A media interview is a fantastic opportunity for a brand’s spokespeople to position themselves as thought leaders, subject matter experts and to create positive coverage for their business. Spokespeople are typically the CEO or a top-level executive, as they understand their business better than anyone.

If a brand wants to get more media coverage for their business it’s essential they’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When CEO’s, business owners and Entrepreneurs make themselves available for commentary in the media, they position themselves and their brand in a powerful way so people take notice of what they have to say.

Media training can be highly effective in helping spokespeople develop the necessary skills to get their message across succinctly and with impact. And when you are an effective spokesperson, the media will return to you again and again for expert commentary on your area of expertise.

In this episode of Own Your Story, Cathlen Fourie interviews Greg Gordon, one of South Africa’s most experienced business, technology and lifestyle journalists and partner at The Editors Group, a firm that offers training in media strategy and writing.

Your potential clients may be unaware that you exist if your website does not appear on the first page of Google, Bing, or Yahoo search results. Improved search engine exposure can help you improve website visitors, which can lead to increased brand awareness, sales, and profitability.
What if you don’t have the time or technical know-how to boost your site’s search engine ranking? Hiring an experienced, dependable search engine optimization (SEO) consultant might be a good idea.
In this episode of Own Your Story, Cathlen Fourie chats to Christine da Silva, Digital Marketing Strategist & Consultant, Owner, CDS Consulting about everything business owners need to know about getting started with SEO.

Have you noticed that podcasts are becoming increasingly popular? Podcasts are accessible, easy to listen to, and require very minimal effort for the listeners. Podcasts are a form of marketing that can not only grow your brand’s audience, but also its credibility.
So why are podcasts so popular? Because they are incredibly huge money-makers. Plus, they are a great marketing tool, and a fantastic branding vehicle and it’s a communication channel that you should consider for your brand.

In this episode of Own Your Story, Cathlen Fourie and Tim Barlin discuss a few essential tips for a successful podcast.

Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything that the COVID-19 pandemic has taught us, it is that we can – and should – focus on online activities as this is where our clients / audiences are.
Marketing has always been about connecting with your audience in the right place and at the right time. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. Depending on the goals of your marketing strategy, you can support a larger campaign through the free and paid channels at your disposal.
In this episode of Own Your Story, Cathlen Fourie and Tim Barlin discuss the most frequently asked questions about implementing a digital marketing strategy.

Public recognition and trust are huge aspects of business success. By virtue of the stories they publish, the publicity in the media can develop awareness, extend credibility, generate trust, and motivate the audience’s responses toward a company and its products and services. Successful businesses often have solid working relationships with several news publications, including bloggers, journalists, editors, and producers.

Because running your business is a full-time job, you should have professionals handling the vital PR responsibilities that can seriously impact your business reputation. A good Public Relations agency can help a business create a unique brand identity for itself and helps you tell a story about your brand in the most unique way to your audience.

In this episode of Own Your Story, Cathlen Fourie and Tim Barlin discuss 7 benefits of hiring a PR Agency.