Paleo Ad Tech Martin Kihn
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- ビジネス
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Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
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63. Jason Fairchild – developing GoTo, OpenX and tvScientific
Jason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More
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62. John Nardone – Flashtalking about Modem Media and [x+1]
John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore
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61. Jonah Goodhart – Colonize-ing Right Media and building a Moat
Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More
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60. Katrin Ribant – giving us the data on Datorama
Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More
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59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus
Andy was head of pricing at Yahoo when they brought on both Rapt and Right Media for optimization and networking. He also co-founded Brand.net and worked at AppNexusMore
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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience
Jeff was at early ad networks ValueClick and co-founder of FastClick in SoCal before becoming CEO of AudienceScience, which may have built the first DMP for its client Procter and Gamble as part of the secret Project HawkeyeMore