Product Marketing Playbook Siddharth Pereira

The art of storytelling is as old as the human race itself. Our earliest forms of communication were intensely visual in nature. Even up today, that hasn't changed. If anything, having a mastery of visual storytelling techniques has become more critical than ever. The success of our marketing, advertising, and much of our digital entertainment relies on a solid understanding of such skills.

A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.

Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Let's find out how you can make it your perfect marketing weapon. 

Google Analytics allows you to track websites, blogs, and social networks and makes available predetermined and customizable reports. It gives you the tools you need to better understand your customers.

Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.

The ultimate objective for any business is to make money. If you have a product that people will buy, then you’ve got a business. However, the businesses that make the most don’t focus on the profits alone. They also consider the quality of the products and services they offer because they know how important it is to their customers. But why does quality hold so much weight?