re:COGs: Supply Chain | Inventory | Manufacturing | Finance Manufactured

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Unlock the secrets to transforming a stagnant market by tuning into our riveting conversation with Heather and Enwei, the masterminds behind Heali. We'll explore their journey from chiropractic and Chinese medicine experts to innovators in the sports tape industry. Learn how their unique blend of skills led to the creation of an infused tape that does more than just support—it alleviates pain and aids recovery, all thanks to a breakthrough ingredient: magnesium.

(0:00:16) - Founding Heali Medical
(0:13:06) - Retail Expansion Strategy and Learning Process
(0:23:57) - Product Strategy and Market Expansion
(0:31:39) - Retail Pricing and Inventory Considerations

This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠

Sign up for our events - www.manufactured.com/events

Strap in as we shift gears to dissect the intricate sales strategies and distribution channels within the e-bike industry. Andi sheds light on the delicate balance between online direct-to-consumer models and the traditional dealer networks, revealing how Lyric Cycles maintains its competitive edge. We'll uncover the secrets behind pricing strategies that prioritize value over cost, and learn why features like dual passenger seating make these e-bikes worth every penny. The conversation steers towards Lyric Cycles' laser focus on e-commerce and the thoughtful expansion into retail partnerships, serving up a masterclass in market differentiation and customer appeal.

This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠

We don't only produce content – we also throw events!

Sign up here - https://manufactured.com/events/

Joe Van Deman, the driving force behind USA Brands, joins us to discuss the fascinating shift from digital bytes to the tactile world of American-made apparel. As president, Joe shares his personal narrative of embracing small business entrepreneurship and the importance of quality craftsmanship. This episode is an intimate journey through Joe's lens, offering an authentic look at the mission to preserve American manufacturing heritage and the strategies that ensure the longevity of products in an era dominated by fast fashion.

(0:00:00) - Acquiring American Manufacturing Brands
(0:12:23) - Domestic Manufacturing in the Apparel Industry
(0:17:24) - American-Made Brand Marketing Strategies
(0:27:54) - Profitability and Growth in Business Acquisition
(0:39:02) - Guest Interview and Event Promotions

This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠

Sign up here for our events - https://manufactured.com/events/

Unlock the secrets behind successful food industry partnerships with our latest episode featuring Joe Ertman, President of Real Vision Foods. Joe is a manufacturing maestro with years of experience. We delve deep into when it's time for emerging brands to consider a collaboration with a co-manufacturer, stressing the critical role of market validation and a solid sales track record. Joe unravels the complexities that brands may face, from sourcing ingredients to the scalability of production processes, providing a blueprint for matching brand needs with co-manufacturer capabilities—insightful guidance for any food brand navigating growth and profitability.


0:00:00 - Benefits of Bringing on a Co-Manufacturer (63 Seconds)
0:03:47 - Product Complexity and Commercialization Considerations (153 Seconds)
0:15:03 - Pleasant Surprises in Brand Partnerships (112 Seconds)
0:25:42 - Turnkey Determination for Product Manufacturing (76 Seconds)
0:28:20 - Challenges in Bacon Analog Production (159 Seconds)


This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠

Unlock the secrets to transforming a vision into a thriving health food empire with Mike Fata, co-founder of Manitoba Harvest Hemp Foods. Our energizing discussion with this hemp pioneer dives into the very roots of entrepreneurial resilience and strategic acumen. Learn how Mike's personal health revolution sparked the inception of a company that would not only overcome initial sourcing and manufacturing hurdles but would also revolutionize the hemp industry. His early decision to price products at a premium crafted the financial leeway needed to scale, proving that insightful planning and a deep understanding of market dynamics are key ingredients to entrepreneurial success.




This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠

Our latest re:COGS episode peels back the layers on how understanding customer needs and leveraging real-time sales data can transform a business from its infancy to a celebrated brand. Al's wisdom, drawn from his pivotal role at Sweet Supply Chain Solutions, unveils the meticulous strategies that fuel success for both burgeoning and established companies in the retail space.


This podcast is brought to by ⁠⁠Manufactured (MFD)⁠⁠. Manufactured is the end to end inventory solution for brands. We can help with inventory financing, and sourcing and manufacturing consumer products. If you’re interested in learning more, check out ⁠https://manufactured.com/⁠