Reducing Credit Card Failures ProfitWell

An introduction to the largest, single bucket of churn: credit card failures. A problem that accounts for 20-40% of your churn.

To understand how to fix payment and credit card failures, you need to understand the extent to which these involuntary cancellations are a problem. This chapter reviews why credit cards fail, as well as data to see the extent of the problem in your business.

This chapter goes through the framework of how you should think about getting your recovery rate higher, and walks you through an end-to-end tactical list of how to recover payments.

This chapter discusses the tactics used from the start of the credit card failure process to the end, broken down into two major parts: A. Before the point of failure, and B. The grace period after the point of failure.

This chapter discusses the recommended grace period the customer should enter after the card fails, as well as what to with that window of time in terms of recovery.

The conclusion and recap of just how crucial credit card recovery is to the success of your business.