Rise Of The Trades: Business Tips Helping Tradesmen, Tradeswomen and Construction Business Owners Craig Wilkinson: Trades and Construction - Tradesmen - Trades Freedom Club
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This show delivers marketing and business tips and strategies on how to build, grow and scale your trades or construction business. Teaching tradesmen and tradeswomen like plumbers, electricians, plasterers, joiners, roofers and building contractors:
How to generate more leads?
How to make more profit?
How to systemise a business?
How to price jobs?
How to become more organised and productive?
How to create a positive mindset?
How to grow my plumbing or electrical business?
How to grow a construction company?
Hosted by entrepreneur Craig Wilkinson founder of Trades Freedom Club
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16. 16 Killer Features That Will Turn Your Website Into A Lead-Generating Machine
Summary:
How many vetted leads would you say your website generates you each day?
Does your website rank on page 1 of Google for all your SEO keywords?
Sadly most people invest time and money into having websites built only to be left feeling out of pocket and frustrated.
They were expecting to hit page 1 of Google generating them an avalanche of quality leads.
Instead, they are left with a trickle of time-wasting leads and a website that only gives them an online presence.
The reason why this is happening is simple and easy for them to fix.
In this episode, I will teach you why your website and SEO are not working. Then I unleash the exact features and strategies of how to transform your basic website into a lead-generating machine.
Key Learnings & Actions From This Episode:
Discover the 16 killer features your website must have and where to add them to on your website
Learn the 7-step website design features that turn browsers into pre-sold-ready-to-buy leads
The exact reasons why your web designer and your website are failing you and your business
Learn the 4 psychological triggers you need to hit to get your cold lead to become a red-hot lead
Discover the on-page and off-page SEO strategies to rank your website on page number 1 of Google.
Your website has one purpose and that’s to generate a never-ending flow of profitable leads.
If it’s not doing this or you currently do not have a website. You need to listen to this episode NOW to avoid making some big costly mistakes!
Helpful Resources
Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub
Apply to join our ‘Inner Circle’ marketing and business coaching programme
https://tradesfreedomclub.com
Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. -
15. How To Build A Trustworthy And Reliable Team To Scale Your Trades Business
Summary:
How frustrating can employing staff or subcontractors be?
Sometimes it can feel like you are babysitting grown adults who have no common sense.
Ringing you up every day with stupid questions
Turning up late for work or to customers' jobs
Tossing it off on their phones in your time
Turning up not wearing your uniform
This list goes on and on...
So, how do you build a trustworthy, reliable and hard-working team that makes you money whilst freeing up your time?
Well, that’s what I teach you in this coaching episode.
Key Learnings & Actions From This Episode:
The only 2 reasons why you need to employ a team. If your team do not do this you have the wrong team
Discover the 15 different ways your team will be losing you money and wasting your valuable time
Learn how to get your team to work to your standards and demonstrate the same values, morals and beliefs as you
Discover how to build a team that will increase your profits and free up your valuable time
Learn what the “4 Foundations To Building The Ultimate Team” are and how to introduce them to your team
If you are considering taking on our first employee or already have a team of subcontractors working for you. You need to listen to this episode NOW to avoid making some big costly mistakes!
Helpful Resources
Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub
Apply to join our ‘Inner Circle’ marketing and business coaching programme
https://tradesfreedomclub.com
Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. -
14. How To Structure Your Payment Terms To Avoid Negative Cash Flow Problems
Summary:
Fricken cash flow problems!
I’m sure you’ve experienced them at some point. Right?
I know in my early years after setting up my joinery business I had some serious problems with cash flow.
I remember the sleepless nights tossing and turning all night waking up worrying about money.
Not having enough money in the bank to pay the wages. Getting those overdue payment reminders from my suppliers and falling behind on paying my VAT and tax bills.
There were times when we were down to living just week to week, hand to mouth and it was flipping tough back then.
Thankfully now I do not have to worry about money. All my businesses make a profit and I have positive cash flow.
In this coaching episode, I teach you how to change your payment terms so you become a cash-rich company and never have to worry about money again.
Key Learnings & Actions From This Episode
How to get yourself out of debt and your overdraft at the bank. Why do business owners end up in this horrible situation?
Learn how to get your customers to pay you quicker and on time without having to chase them
Discover how to become a cash-rich company and never have to worry about money again
Learn how to implement strict payment terms and how to explain these to your customers with confidence
Discover the 4 essential money pots and how to split your money up - allowing you to sleep at night
If you need to turn your negative cash flow into a positive cash-rich business. You need to listen to this episode NOW!
Helpful Resources
Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub
Apply to join our ‘Inner Circle’ marketing and business coaching programme
https://tradesfreedomclub.com
Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. -
13. How To Systemise And Automate Your Trades or Construction Business
Summary:
In this coaching episode, I'm going to be teaching you how to systemise and automate your trades or construction business so it can run without you.
If you want to get your valuable time back, make more profit, generate more leads, or you want to get your team running your jobs for you…
Well, then you must learn how to systemise and automate your business.
Otherwise, the more you grow and scale your business without the right systems in place the more you will become:
A busy fool
A prisoner in your own business
Feeling stressed and overwhelmed
End up with relationship problems at home
Feeling you have to do everything
I’m going to be sharing with you the exact steps, stages and tools you are going to need as well as the process of where to start and what you need to do first
Key Learnings & Actions From This Episode
How and where to start with putting the correct systems in place
Discover the 3 types of software you must implement into your business
Learn how to flow out your entire customer journey in 3 simple steps
Discover the correct tools to allow you to delegate to the right people
Learn what the consequences are of not systemising our business
If you are fed up with having no time and you feel that you are having to do everything in your business… You need to listen to this episode NOW!
Helpful Resources
Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub
Apply to join our ‘Inner Circle’ marketing and business coaching programme
https://tradesfreedomclub.com
Please leave Craig a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. We will then add this into one of our next episodes giving you and your business a big shout-out. -
12. 5 Step Marketing Strategy To Skyrocket More Profitable Leads
Summary:
Do you need to generate more profitable and vetted leads coming into your business?
If the answer is “YES” you need to stop winging it with your marketing and create a powerful marketing strategy.
“But Craig, how the hell do I create a marketing strategy? I don’t know where to start”
Well, I've got your back!
Just listen to this episode to discover how to create a marketing strategy that will blow your competitors out of the water leaving you with 10X more profitable leads.
Key Learnings & Actions From This Episode:
Discover the most powerful and compelling types of content that you must create to attract Pre-Sold Ready To Buy Customers.
How to drive traffic off social media platforms and send them to your 2 ultimate sales tools.
How to identify your B2C and B2B target marketing using 9 characteristics to avoid time wasters.
How to create and be in total control of your entire marketing strategy, marketing budget and your results.
Learn the most important features your website must have to turn it into an enquiry-generating machine.
If you are pissed off that your website is generating you no leads or you are spending time creating social media content that's landing on deaf ears… You need to listen to this episode NOW!
WANT TO BE FEATURED ON AN EPISODE OF MY PODCAST?
Please leave me a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. I will then add this into one of our next episodes and give you and your business a big shout-out. (This is free marketing for your business)
Thanks
Helpful Resources
Visit our website: www.TradesFreedomClub.com
Access Free Marketing & Business Coaching: https://tradesfreedomclub.com/free-coaching/
Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub
Follow us on Instagram: www.instagram.com/tradesfreedomclub
Follow us on TikTok: www.tiktok.com/@tradesfreedomclub
Listen To Our Podcasts on Your Favourite Apps 🎧
Apple Podcast: https://bit.ly/WithApple
Amazon Music: https://bit.ly/WithAmazon
Spotify For Podcasters: https://bit.ly/WithSpotifyPod=
Spotify: https://bit.ly/WithSpotify -
11. How To Identify Your B2C and B2B Target Markets Using 9 Characteristics
Summary:
Do you know the 9 characteristics to work out who your most profitable customers or clients are and where to find them in their highest concentration?
Most people don’t know where to even start working out who their target market really is.
Which means they will be wasting time and money creating content like social media posts, videos and building websites that generate little leads.
Or even worse attracting those time wasting, penny pinching customers that drive you mad.
Just click play to discover how to identify your target market and how to swap those time wasters out for Pre-Sold Ready To Buy customers.
Key Learnings & Actions From This Episode:
The 4 different types of prospect you are attracting and why you must get rid of the first 2
Why you have got to stop selling your products and services and start selling the solution to your customers pain points
What are the 9 characteristics to create your bullseye B2C and B2B target markets
How to identify specific customer patterns to allow you to create compelling marketing content
How to use Facebook and LinkedIn to help you identify your bullseye target market
If you are frustrated spending time marketing your business and not attracting an avalanche of quality leads… You need to listen to this episode NOW!
Remember to head over to our Trades Freedom Club Facebook Group and tell me which episodes you have been listening to. Share with me what ACTIONS you’re taking and what RESULTS you are now achieving?
Helpful Resources
Visit our website: www.TradesFreedomClub.com
Access Free Marketing & Business Coaching: https://tradesfreedomclub.com/free-coaching/
Join our thriving Facebook group and community: www.facebook.com/groups/tradesfreedomclub
Follow us on Instagram: www.instagram.com/tradesfreedomclub
Follow us on TikTok: www.tiktok.com/@tradesfreedomclub
Listen To Our Podcasts on Your Favourite Apps 🎧
Apple Podcast: https://bit.ly/WithApple
Amazon Music: https://bit.ly/WithAmazon
Spotify For Podcasters: https://bit.ly/WithSpotifyPod=
Spotify: https://bit.ly/WithSpotify