92本のエピソード
Sales & Marketing Talk Show Samuli Salonen
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- ビジネス
Sales & Marketing Talk Show is a podcast where I interview the best sales and marketing experts in different fields. I've always loved learning and I think the best way to do that is find someone who has already done what you want and ask them how they did it. This is the reason for hosting this talk show.
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#92 Kuinka rakentaa myyntikonsepti? Vieraana Kert Kenner
Tässä Sales & Marketing Talk Show jaksossa keskustellaan Kert Kennerin kanssa siitä kuinka rakentaa hyvä myyntikonsepti.
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#91 Product Marketing with Aleksander Cardwell from Supermetrics
In this Sales & Marketing Talk Show, we discuss 4 pillars of product marketing with Aleksander Cardwell from SuperMetrics. We cover the following topics:
-Messaging & positioning
-Product launch & go-to-market strategy
-Sales enablement
-Market intelligence vs competitive intelligence -
#90 Myynnin johtaminen: Kuinka varmistetaan, että myyjät toteuttavat prosessia?
Tässä Sales & Marketing Talk Show jaksossa pääset seuraamaan keskustelua mentorini Lauri Kurki kanssa. Pidämme Laurin kanssa kerran kuukaudessa mentorointikeskustelun ja tällä kertaa päätimme nauhoittaa sen. Tässä jaksossa keskustellaan myynnin johtamisesta ja kuinka varmistetaan, että myyjät toteuttavat myyntiprosessia.
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#89 Events in marketing: Case Demand with Mark Huber from Metadata.io
In this Sales & Marketing Talk Show, we discuss Mark Huber, Director of Growth at Metadata.io about their events as part of marketing. And for this episode, we have case examples from their event Demand. I will be asking these questions from Mark:
-When & why did you decide to organize this event?
-How did you decide which speakers to have & how did you contact them?
-“4,109 B2B marketers have signed up for DEMAND today.” → What tactics did you use to get this many registrations?
-Which were the best channels for you?
-How big a portion of people attended this event and how did you make sure that people who registered would really join?
-What kind of process do you have for selling to people that participated
-How to use the material you gathered at the event for your marketing in the months after the event?
-What were the biggest learnings that you will take away from this to next year’s Demand? -
#88 Ajatuksia johtajuudesta vieraana Ville Himberg
Tässä Sales & Marketing Talk Show:ssa keskustellaan johtajuudesta Ville Himbergin kanssa. Vaihdetaan ajatuksia seuraavista aiheista:
-Mitä johtajuus on ja mitä johtajana oleminen vaatii?
-Johtajuus kannattaa ajatella johtajan ja yhteisön suhteena
-Ulkoinen viestintä on sisäistä viestintää
-Nopeiden päätösten tekeminen osana kasvua.
-Jatkuva parantuminen & kehittyminen organisaationa. -
#87 Storytelling in sales with Mike Adams
In this Sales & Marketing Talk Show, we discuss storytelling in sales with Mike Adams. We will discuss the following topics:
-Why story-powered sales works?
The seven stories:
-A personal connection story – about something that happened to you. It shows your character and credibility, and allows you to ask your buyer “what about you?” to hear their story
-Key staff stories – the story of important people in your company that your buyer must trust
-Company foundation story – how your company came to exist and how it supports its customer
-Insight stories – The story of how your company discovered an important insight that your buyer should know about
-Success stories – The story of another buyer who succeeded with your offering.
-Values stories – How your people behave after you have signed the deal
-Negotiation stories – to get around deadlocked negotiations
-How to take all of this into action?
-Last guest, Richard Harris, question to Mike: How to get customer to share their story before telling your story?