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SEO in 2024 Majestic.com
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- ビジネス
SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2024 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the third book and third series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“This is the most actionable book in SEO! A must-read to go through the top tips for the year.”
ALEYDA SOLIS
SEO Consultant & Founder, Orainti
“There is NO better resource for the latest up-to-date (and ahead-of-the-curve) SEO advice than this book series! Don't start your new year without this book!”
PAM AUNGST CRONIN
President, Pam Ann Marketing & Stealth Search & Analytics
“This is an insanely awesome collection of tips and information from most of the top minds in digital marketing. Instead of the generic "SEO for Dummies" approach, it's real-world tactics and tips from ridiculously smart marketers, so it's a book that's literally packed with immediately actionable information that can change how you work TODAY!”
GREG GIFFORD
Chief Operating Officer, SearchLab Digital
“SEO continues to expand into an all-encompassing field that touches all aspects of marketing, technology, communication, branding, psychology, and more. That's a vast field - and one that's increasingly hard to keep up with.”
JONO ALDERSON
Independent Technical SEO Consultant
“Few other works encapsulate the newest, cutting-edge advice from venerable titans of SEO. There are always goodies weaved throughout, if you read nothing else - read this.”
NIK RANGER
Senior Technical SEO, Dejan Marketing
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As and SEO you need to think like a product manager - with Gus Pelogia
Gus shares that you can improve your impact by taking inspiration from how product managers operate.
Gus says: “Think like a product manager."
"For me, it’s about following a process of discovery, testing, and seeing whether the things that you’re doing actually have an impact or not. Let’s say you believe that you can improve indexation on a website. That’s your hypothesis. Then, you’re going to start with the discovery phase: what are the possible things you can do to solve this problem? There are many different ways that you can do this, depending on the size of your website and the resources that you have." -
Foster a collaborative environment to achieve success – with Montserrat Cano
You can diversify your own approach and skillset, but International SEO and Digital Marketing Specialist Monsterrat Cano is a firm believer in strength in numbers. It’s foolish to work alone, she says.
Discussion points include:
Can every SEO collaborate - even in-house SEOs working by themselves?
How do you collaborate during a
- migration process
- recession
- algorithm update
- tech integration -
Learn from what's currently ranking, but offer something different with your content - Ashley Segura
In this episode David and Ashley discuss the importance of learning from what's currently ranking, but offer something different with your content.
Discussion points include:
How do you learn what you should be ranking for?
How do you learn what’s currently ranking?
How do you offer something different with your content?
How do you know that search engines will prefer your content?
What type of content tends to be more effective nowadays?
How often should you update your content? -
Start integrating video into your SEO strategy – with Sara Taher
If you’re looking for a new weapon to add to your arsenal, Sara Taher from Assembly Global says that video is the way to go. She believes that this is where users and search engines are turning their attention.
Sara says: “Integrate video content into your SEO strategy, be it long-form, short-form, vertical, horizontal, or square videos.”
"You want to leverage video on the SERPs themselves and also on other platforms as well – like YouTube and TikTok. You basically want to create video content that you can also post on your website. For each of those, there are values that they are going to bring to your business." -
SEOs need to know about Performance Max ads - with Navah Hopkins
Navah Hopkins believes that SEOs need to know about Performance Max ads.
Discussion points include:
What are Performance Max ads?
What will iOS17 do for tracking and attribution of your marketing campaigns?
What creative works best? Ad or landing page perspective or both?
Why are they different?
What does adapting content to visual first placements mean?
Why are they better?
Is there any downside?
Why are they important for SEO?
How should paid and SEO work together? -
Use multimedia to slice across channels - with Crystal Carter
Crystal Carter believes that you should be using multimedia to slice across your marketing channels.
Discussion points include:
What do you mean by slicing?
Does multimedia work for every type of content?
What stage in the customer journey does multimedia content work for?
Does multimedia replace content?
Do you mean multimedia off site?
What does the ideal content production process look like?
How is AI changing multimedia content?
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