She Means Fitness Business Debra Atkinson

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women.
1 Online Courses and Workshops 
- Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition.
- Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest.
One event or one series of events.
Biggest mistake here is underpricing. 
If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren’t going to be excited about it. 
Second biggest mistake is not having a goal for enrollment. What’s the minimum profitable number of registrations? If you don’t want to profit or set that as a goal, you won’t. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.” 
2 Virtual Fitness Coaching 
- Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home.
- Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach.
Private or Group
3 Wellness Retreats 
- Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience.
- Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew."
Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you’ve figured out a way to do what you love and get paid for it! 
I’m hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they’re there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each. 
Workshop style - partner with someone 
Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don’t make an attendee register two places)! 
4 More Revenue Streams for Fitness Coaches
4 Membership Programs 
- Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching. 
- Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium
5 Affiliate Marketing
- Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women.
- Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience.
Coach partnerships
Program partnerships
Equipment: desk bikes, weights, Power Plate, skin care, supplements
6 Corporate Wellness Programs
 Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health.
- Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses.
Create pro

“I wasn’t marketed to anymore.” 
My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail.
If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients.
Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship. 
My Guest:
Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively.

Questions We Answer in This Episode:
What is your background and how & why you got into this? 
What are some of the challenges trainers online or off  have in communicating with the over-50 market?
What are a few key pieces of advice in improving your game on this?
Why isn't the fitness industry doing more to help people over 50?
What role can content and communications play?
What works and what doesn't?

Connect with Jay:
https://primefitcontent.com
 
On Social:
Facebook: https://www.facebook.com/jaycroft
Threads: https://twitter.com/JayCroft
Instagram: https://www.instagram.com/primefitcontent/
LinkedIn: https://www.linkedin.com/in/croftjay/
 
Other Episodes You Might Like:
https://www.fitnessmarketingmastery.com/podcasts
 
Resources:
https://www.fitnessmarketingmastery.com/scorecard 
https://www.fitnessmarketingmastery.com/copywriting-course 

Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. 
No one came. 
"Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7444006)
It's Up To YOU. 
You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported.
Make it clear what’s in it for them.  Make it easy for them.  Make the relationship with you public by inviting them to over.  Host events and invite them(let them see you in action)
Host events and feature them(live or your podcasts or virtual video show)
Offer to do a lunch & learn for their office (if local or possibly virtually)
Contact them with a professional letter/email
Follow up - emails and letters get lost
Call the office 
Follow up - messages get lost 
Offer to train them
Mistakes when Trying to Develop Relationships with Medical Professionals 
No follow up
Confidentiality breach
Lack of specific CTA 
Lack of specific way they win 
Are you a specialist? In what? Does that serve a lot of their patients? 
Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention. 
Other Episodes You Might Like:
https://www.fitnessmarketingmastery.com/podcast
Resources:
https://www.fitnessmarketingmastery.com/scorecard 
https://www.fitnessmarketingmastery.com/copywriting-course 
https://www.flippingfifty.com/wwwexercise
 
 

If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. 
Having quiet time to journal on a trail and cooking together were two things suggested and requested. 
Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team best shot putting competition. Though I also included a midnight trail ride through the desert, it was the charades and putting that they all talked about on the last day. 


My Guest:

Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer.


Questions we answer in this episode:

How can fitness & health coaches help clients find a way to experience the world in a way they wouldn’t have been able to do and in doing so build a new revenue stream? What kind of retreat would you create if you were doing it – having had the experience as a personal trainer yourself?  What would you leave out of a retreat?  What kinds of activities would you include?  Getting clients is one thing. Keeping them another. Relationships and loyalty building will be the reason for success in 2023 and beyond.

Connect with Bridget and Joe: 


Website: https://www.experientialbillionaire.com/
On Social:
LinkedIn: https://www.linkedin.com/company/experiential-billionaire/
LinkedIn: https://www.linkedin.com/in/bridgethilton/
LinkedIn: https://www.linkedin.com/in/joe-huff-20bb026/
Instagram: https://www.instagram.com/experientialbillionaire/
Instagram: https://www.instagram.com/bridgetlhilton/
Instagram: https://www.instagram.com/joehuff/


Other Episodes You Might Like: 


How to Host a Wellness Retreat, and Why https://www.fitnessmarketingmastery.com/how-to-host-a-wellness-retreat/
How to Host a Successful Fitness Retreat https://www.fitnessmarketingmastery.com/successful-fitness-retreat/


Resources: 


Book:  New book titled “Experiential Billionaire” released September 12th, 2023 available on Amazon! https://geni.us/deapB
Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
Power Plate: https://www.flippingfifty.com/powerplate

What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. 
You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. 
You also have more opportunity than ever to leverage what it is you do for your own business longevity. 
So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from the scientist himself.


My Guest:

Published author, Host of the Uncovering the Secrets to Longevity Health Summit, patent holder with a surprising twist – he’s not just a visionary scientist but also a master of comedy improv. Chris Burres is the founder and chief scientist at MyVitalC, where he manufactures a Nobel Prize winning molecule responsible for the single longest longevity experimental result in history, a full 90% extension of life. He is the intersection where science meets laughter and his life’s mission is to help people live longer, healthier, happier, and pain-free lives one dose at a time.


Questions we answer in this episode:

How can health and fitness pros be a part of boosting longevity? Biggest mistakes with exercise that could harm longevity?  Top recommended book for longevity for health professionals?

Connect with Chris: 


Uncovering the Secrets to Longevity summit
https://www.flippingfifty.com/summit 
On Social:
Instagram: 
https://www.instagram.com/myvitalc
Facebook: https://www.facebook.com/myvitalc
X: https://twitter.com/myvitalc


Other Episodes You Might Like: 


4 Cs to Grow Your Health Coaching Business This Year https://www.fitnessmarketingmastery.com/grow-your-health-coaching-business-this-year/
Successful Facebook Ad Strategies for Fitness & Health Coaches https://www.fitnessmarketingmastery.com/facebook-ad-strategies/


Resources: 


Boundless: Upgrade Your Brain, Optimize Your Body & Defy Aging – Ben Greenfield
Smarter, Not Harder – Dave Asprey
Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client.
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course
Power Plate: https://www.flippingfifty.com/powerplate

Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. 
Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. 
A few stand-outs though that made it into this list of 10 top podcast of 2023 list: 
You like hearing about other midlife women who are having success & overcoming obstacles 
Doing it alone can be lonely and you like hearing how to get out of your own head and way.
We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group https://www.flippingfifty.com/WELLPROS. Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum.
In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing, 


#10 Top Podcast of 2023  5 Inspired Reasons to Be a Menopause Fitness Specialist

An episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want. 
https://www.fitnessmarketingmastery.com/be-a-menopause-fitness-specialist/
12/02/23 
#9 5 New Clients in 7 Days: Here’s How She Did It
One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went. 
https://www.fitnessmarketingmastery.com/5-new-clients-in-7-days/
3/11/23 
#8 3 Questions Away from Better Productivity
When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, or know absolutely it’s not, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help. 
https://www.fitnessmarketingmastery.com/better-productivity/
11/11/23 
#7 Helping Clients Combine Intermittent Fasting and Exercise 
Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right. 
https://www.fitnessmarketingmastery.com/intermittent-fasting-and-exercise/
11/25/23
#6 Midlife Fitness Pro Swinging For the Fences
This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning as much as what she personally overcame. How she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons… listening to this will help you see it differently. 
https://www.fitnessmarketingmastery.com/midlife-fitness-pro/
10/28/23 


#5 Top Podcast Episode of 2023  Stop Sloppy Introductions: Bio Makeovers for Health & Fitness Pros

Heard of ChatGPT? Hard not to have by this