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100本のエピソード
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Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician
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- ビジネス
Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.
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Successfully Launching a New Service with Ryan Files of High Level Marketing
When introducing a new service, modality, product, or provider to your spa, your primary goal as Spa CEO is recouping your return on investment, and your second goal should be profit. But as my 4x repeat guest on this episode shares, it’s not enough to simply tell your clients you have something new or post about it passively, you have to structure your marketing materials for success.
Joining us back on the podcast is Ryan Files, the the Vice President of Sales with High Level Marketing, and marketing expert who has worked with hundreds of individual practices on their marketing and SEO efforts from spas to dermatologists and plastic surgeons, as well as aesthetic manufacturers such as BTL, Rohrer Aesthetics, PDO Max, Emage Medical, and The Salt Facial.
Listen in as we talk about how to be proactive with your on-site marketing and website structure to ensure success when introducing a new service or provider to your spa.
In this episode, we discuss:
Assets to have in place for a successful launch of a new service in your spa or when bringing in a new provider
Why you need more than just a basic all-encompassing services page on your website
Key data point, insights, and statistic on spa industry audiences and conversion rates
Top tips for structuring your services pages to capture the new lead or booking conversion
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/386
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Spa Sales Funnels 101
You’ve got a beautiful website for your spa and social media profiles where you post content consistently, but there’s one more asset you need to have in play to tie them together to bring in a steady stream of new leads and bookings. That thing is sales funnels – and yes, they are critical for brick and mortar local businesses, especially spas.
In this episode of Spa Marketing Made Easy, I’m going to give you the full 101 on all things spa sales funnels — why you need them in play in your business, how to structure them, and what you need to have to ensure success with your sales funnels no matter what you’re offering. Whether you have some sales funnel building experience or you are brand new to this digital marketing tool, I can guarantee you’ll walk away with plenty of valuable nuggets you can use to increase your spa’s leads and bookings in the coming quarter.
In this episode, I’ll teach you:
What a sales funnel is and how using them in your client acquisition and retention strategies helps increase sales and enhance your business’ sales processes
How to properly structure your spa’s sales funnels for success including the number one element you need to see results
Key performance indicators to assess your sales funnel performance
The steps of how your ideal client or customer should travel through your spa’s sales funnel
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/385
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.
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Understanding and Increasing Your Spa's Client Retention
When we talk about marketing strategy, all too often the primary focus of the conversation is about getting new clients through your spa’s door. Now don’t get me wrong, having a fresh flow of new leads and clients is critical in the health of your business, but just as important is retaining your existing clientele.
While you will inevitably get client drop off simply due to the natural flux of life circumstances among your clients, regardless of the incredible caliber of service you provide, focusing on client retention is key for building a business that’s profitable. In this episode, we’re going to talk about all the angles of this key metric you need to keep your eye on as a Spa CEO.
In this episode, we discuss:
Why client retention is such a critical KPI to keep tabs of within your business and how it sets you up to increase your spa’s overall profitability
Balancing the metrics of client acquisition and retention based on the specific growth stage of your spa business
Benchmarks to keep in mind for assessing where your current client retention KPIs fall and how to adjust your marketing budget accordingly
A couple of my favorite strategies, including one you can start TODAY to keep your existing clients on your spa’s books
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/384
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. -
Is a Spa Membership The Right Strategy For Your Business?
Maybe you’ve considered running a membership for your spa, but the thought of consistently marketing your membership and making it profitable has you questioning whether it’s the right strategy for your business. Well, if you’re a regular listener, you already know that everything we share here on the Spa Marketing Made Easy podcast is about delivering straight-to-the-point strategies, and that we put an emphasis on profit, not just revenue.
This episode about starting a spa membership is no different. Whether you’re looking for a new way to bolster client retention and build in recurring revenue, or revive an old membership with a fresh approach to structuring and marketing your membership, this is a must-listen episode.
In this episode, you’ll learn:
Why building in recurring revenue streams matter for your spa
The two main membership models for spa and navigating their nuances
Effective marketing strategies for your spa membership and keeping it front and center in your marketing efforts
The 6 best practices for starting and streamlining a spa membership
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/383
To get our FREE Spa Membership Best Practices Guide, click here.
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. -
A Conversation With Misty Gillette
In this episode, I sit down with Misty Gillette, a resilient military spouse who has overcome numerous challenges to become a successful spa owner with two thriving locations.
Throughout our conversation, Misty opens up about the rewarding aspects of owning a business, particularly the joy of seeing her employees flourish and grow. She emphasizes the importance of creating a positive work environment where people feel included, connected, appreciated, and valued, which directly translates into an exceptional client experience.
We discuss the role that mindset plays in achieving success in business, discussing the significance of resilience and perseverance when faced with difficult times.
Join us as we explore Misty's transformative journey from a military spouse to a successful spa owner, and discover the valuable lessons she has learned along the way. This episode is a testament to the power of mindset, resilience, and the ability to overcome challenges in both personal and professional life.
In this episode, we discuss:
The rewarding parts of owning a business and focusing employee growth
The importance of creating a positive work environment for both employees and clients
The role of mindset, resilience, and perseverance in navigating business challenges
The significance of understanding oneself and others, being empathetic, and approaching problems from different perspectives
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/382
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. -
Happy Birthday, Daniela!
Daniela’s turning 43 this week!
This episode she shares the themes that sum up each of her adulthood decades:
20s = Discovery
30s = Babies
40s = Refinement + Simplification
Take a listen as this episode is full of “Danielaisms” AKA the big, bold statements Daniela repeats as part of her coaching philosophy.
PLUS, and most importantly, she’s giving back to the Spa Marketing Made Easy listeners in a big way during this episode.
In honor of her 43rd birthday, she’s running a limited time offer where you can purchase one 1:1 Coaching Call for $43!
This offer is available for the first 43 buyers and is limited to 1 call per person. To apply the discount, use code: BIRTHDAY43
One 1:1 Coaching Call is regularly $297, which means this exclusive offer is a $250 discount: Purchase the $43 1:1 Coaching Call.
To read the full show notes for this episode, visit: https://www.addoaesthetics.com/blog/381
Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.