76本のエピソード
Spotcast MANUEL ROLIM ANDRES
-
- ビジネス
Spotcast is a radio spot library.
Radio spots are often the ugly duckling of a campaign. The creative team doesn't include them in their portfolio, nor does the agency or the audio company.
However, radio is more vibrant than ever. Consider platforms like Spotify, Deezer, and podcasts—all of them resemble radio. The only difference is that radio can now reach a broader audience than AM and FM waves.
-
Hollywood Videos :: Lord of the Rings
Created by Cliff Freeman & Partners.
Not so many things can be said in a 60-second radio spot. What one can see as a problem, others can see as an advantage. In this spot, they try to recreate the Lord of the Rings plot in 60 seconds. Not being successful is part of their strategy. -
BT :: Sistine Chapel
Created by Abbott Mead Vickers BBDO.
Sometimes, no explanation can replace the live experience itself. Having a wordy explanation about something as unique as the Sistine Chapel is a way to dramatize the power of the immersive experience offered by a virtual museum that BT broadband allows clients to access.
P.S. Don't judge the product. Come on, it was the early 2000s. -
Datsun GO :: Carmageddon
Created by TBWA Hunt Lascaris.
There is a trend in the automotive industry to make modern cars as intelligent as possible with AI features and fancy onboard computers. There are a lot of reasons as to why that's a bad idea (everyone’s seen that movie).The Datsun GO has absolutely none of those features or benefits so TBWA Hunt Lascaris decided to use the lack of benefits as a benefit. As the VO explains, this is just a safe, standard little car that will never lead to mankind’s demise. It's a pretty brave stance to take in an industry obsessed with tech. -
City Lodge Hotel Group :: Marital Bliss
Created by TBWA Hunt Lascaris.
2020 has been tough in a lot of ways. Some of them have been really serious, and others just really annoying. For example, having to sit through hours and hours of virtual meetings all day whilst working from home. Something that the whole world seemed to have in common, as seen in memes from around the globe, was that there was always ‘that guy’ on the call… you know the one. In this radio advert, TBWA Hunt Lascaris used this insight to promote City Lodge Hotel Group’s weekend special, selling it as your home away from work from home. -
Mercedes-Benz :: Accident Avoidances Features
Created by Net#work BBDO.
How do you sell a feature that avoid accidents? Well, you imagine and dramatize the consequences of not having that feature in your car. -
Burger King :: It's all a little confusing
Created by David Madrid.
To promote Burger King's latest additions to its menu, including the plant-based Whopper Jr., David Madrid launched the third chapter of Confusing Times: "It's All A Little Confusing".
This time, they brought kids' points of view to the series, adding one more layer of confusion to all these already confusing times.