Talk Data to Me ZoomInfo

A few months ago, Steph asked Sam for a promotion. This was no easy task.
But why was it so difficult as a 23-year-old female to ask for a raise? More broadly Why are women still promoted less than men?
To figure that out, we talked to Kathy Garfield, CEO of Keller Companies--who rose to the top of a construction company owned by her grandfather who did not believe in female leadership and Lori Sokol, executive director of Women’s eNews, a news outlet devoted to women’s issues globally. The icing on the cake is a deliciously awkward recap of when Steph, our host, asked Sam, our other host, for a promotion.

Over the last decade the number of Martech companies has grown exponentially. There’s countless tools for hosting websites, hundreds for sending emails, systems for housing data, tools for visualizing data, and on and on and on. 
No one knows this better than today’s guest Scott Brinker, Founder of ChiefMartec blog and creator of the Martech supergraphic, a well-known visual that attempts to organize marketing technology by logos. 10 years ago the quaint graphic had 150 logos. Today’s version has over 8,000. 
With the martech industry growing exponetially--and companies, on average, using 75+ tools--we have to ask: How much tech is too much tech?

Being a brand ambassador ain’t what it used to be. Ten years ago, anyone could dress up to hand out products to people IRL. Today, brand ambassadorship exists predominantly online, driven by Instagram influencers and actors paid to pose with products in transactional sponsored #ads.
As brand ambassadorship has become increasingly digitized, the authenticity of advocacy has been called into question, leaving us to wonder: What even happened to brand ambassadors? Although the job seems more popular than ever, ZoomInfo data shows the title peaked in popularity in 2017 before suffering a sudden decline.
To find out how brand ambassadorship has evolved over the last 10 years we talked with Kristal Mallookis, the CEO and founder of Mustard Lane, a brand ambassador staffing agency that has built a community of thousands of brand ambassadors across the country.

The data shows progress: Diversity & Inclusion job titles are on the rise; more Fortune 500 companies are hiring diversity execs; and companies are even doing more online research on topics related to diversity.
But just because the data tells a story doesn’t mean it’s the whole story.
Join us as Debbie Tang, Diversity Recruiter and Partner at Bridge Partners, poses questions about the positive changes made in 2020, namely: Is this for good, or is it just for now?

At the start of 2020, Lola was a high flying startup that made booking and expensing business travel a breeze. Then the pandemic hit. Lockdowns and travel restrictions grounded airplanes across the globe. Tools that helped businesses work remotely soared in popularity while the hospitality and travel industries collapsed.Lola lost 97% of its business within two months and was forced to lay off most of its staff. Mike Volpe, the newly minted CEO, needed a plan that would help save the company from bankruptcy. This is the story of how he did it.

Who says data can't be sexy? Here on Talk Data to Me, we beg to differ. Join cohosts Stephanie Tonneson and Sam Balter as they chat with industry professionals, who help them answer the age-old question, "What the hell is going on here?" one piece of data at a time.