The Art of Sales with Art Sobczak Art Sobczak, cold calling and sales trainer

Success in sales, and life for that matter, does not rely on having more information. Everyone has access to that.
It always relies on the person. Their identity and values.
One of the many components that go into BEing a truce sales professional is being others-focused.
In this episode Art shares a three-letter acronym, that when you use it to remind yourself of one key concept about every human interaction, will change your life and that of others you speak with.

Voice mail can help make a positive impression, create curiosity and interest, or kill any chance of speaking with a prospect. 
Likewise with the greeting you leave for those who call you.
Art shares tips on what to say and avoid on voice mail so that you are perceived like the professional you are.

If you browse LinkedIn, you'll see lots of -new-to-the-scene "gurus" trying to pump up their Likes and Comments by saying things are old, outdated, dead, and don't work anymore.
Then they suggest what is "new."
Art breaks this down, and shows that what supposedly is new, always worked, and always will, and what specifically we need to do as sales pros to show consistent success.

If a salesperson avoids placing the prospecting or sales calls, in addition to the typical guilt they experience, and the potential lost opportunities, they are actually being selfish.
That's because they are depriving possible future customers of the value they could receive.
In this episode Art explores this more, the causes of call avoidance, ane what to do to get rid of it, and quit being selfish.
 

Think about the last time you spoke with someone whose words were so foreign to you that you had no idea what they were saying. And by foreign, that could be being overly technical, or using jargon that you never use in your world.
That's what some salespeople do, and it kills sales.
In this episode you'll hear examples of how that happened with Art, and specific what-to-do's in order to be sure you are speaking their language so you connect at a high level.

A very simple--but not always followed--principle is that those who expect to win, do so more often than those who think they don't have a chance.
This applies to sports, and sales.
Art shares a story about what George Brett had to say about this, and explains how it applies to all of your calls, and how you can win more of them.