25分
The biggest mistake in marketing! – Roy Osing Master Your Market
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- マーケティング
If you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you that? Well, it’s NOT by claiming you’re number one in the market. Nup, that just won’t cut it anymore, says Roy Osing, former president of Telus, a Canadian telco he took to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do.
Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highlights the importance of customer retention and creating barriers to customer exit.
He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty. He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.
MORE INFORMATION
Roy Osing, author of ‘BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I took a Startup to A BILLION DOLLARS IN SALES’
Roy’s website: https://www.bedifferentorbedead.com/
Email Roy: Roy.osing@gmail.com
Chris Ashmore Media https://chrisashmore.media/
See omnystudio.com/listener for privacy information.
If you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you that? Well, it’s NOT by claiming you’re number one in the market. Nup, that just won’t cut it anymore, says Roy Osing, former president of Telus, a Canadian telco he took to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do.
Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highlights the importance of customer retention and creating barriers to customer exit.
He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty. He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.
MORE INFORMATION
Roy Osing, author of ‘BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I took a Startup to A BILLION DOLLARS IN SALES’
Roy’s website: https://www.bedifferentorbedead.com/
Email Roy: Roy.osing@gmail.com
Chris Ashmore Media https://chrisashmore.media/
See omnystudio.com/listener for privacy information.
25分