Master Your Market Chris Ashmore Media

How seriously have you considered using public relations to market yourself? Do you use it at all? Did you know TV and radio producers and newspaper and magazine editors are looking for stories all the time? They’re looking for new angles and for talented people to explain and educate their audiences in an engaging way.

It’s not as difficult as you might think. PR specialist Candice Gersun sees PR as an essential component of the marketing mix, working alongside social media, digital marketing, and traditional advertising. She emphasises the importance of newsworthy content and building relationships with the media.

Reconnect PRhttps://reconnectpr.com.au/

Chris Ashmore Media https://chrisashmore.media/
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Japan is the toughest market in the world to recruit in. The fees are an eye-watering 30-35%. That is, a recruiter receives 30-35% of a candidate’s annual salary if they’ve successfully recruited the candidate to another company. That might sound lucrative – and it is! – but the lack of talent and mobility in the Japan market means that a recruiter may not make a placement for months.

Nick Mina is a good mate of mine and former colleague when I was recruiting in Tokyo many years ago. These days, Nick has his own company, Aristos & Mina, specialising in the Asset Management sector. Because he’s his own boss, he calls the shots. He’s been in the market long enough now that he’s built himself a solid reputation. He focuses on retained search, which gives him exclusivity and where clients pay him up-front; and not contingency, where he would be competing with other firms and may not even get paid at all.

How does he market himself in Japan? Well, personal connections and that ability to pick up the phone and talk to hiring managers are the bread-and-butter of the recruitment business.

Aristos & Mina https://aristosandmina.com/

Chris Ashmore Media https://chrisashmore.media/
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Almost everyone you know – and most likely your clients – have a profile on LinkedIn. Without doubt, LinkedIn is one of the most important reach tools for B2B, business experts, thought leaders and consultants. Are you getting the most out of the platform?

Karen Tisdell is a LinkedIn expert and she gives me her valuable insights on how to use it effectively. And that means providing real value and build relationships on the platform rather than simply promoting yourself.

She provides practical tips on generating leads, crafting engaging posts, and using voice notes and videos for outreach. Karen also discusses the benefits of Sales Navigator and offers advice on time management for LinkedIn activities.

Karen’s LinkedIn profile https://www.linkedin.com/in/karentisdell/

Karen’s website https://karentisdell.com/

Chris Ashmore Media https://chrisashmore.media/
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If you can’t differentiate yourself from others, you ain’t gonna stand out. So how do you that? Well, it’s NOT by claiming you’re number one in the market. Nup, that just won’t cut it anymore, says Roy Osing, former president of Telus, a Canadian telco he took to $1 billion in sales. Instead, he says, you have to be the ONLY one in your market that does what you do.

Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups. Plus, Roy highlights the importance of customer retention and creating barriers to customer exit.

He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty. He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.

MORE INFORMATION

Roy Osing, author of ‘BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I took a Startup to A BILLION DOLLARS IN SALES’

Roy’s website: https://www.bedifferentorbedead.com/

Email Roy: Roy.osing@gmail.com

Chris Ashmore Media https://chrisashmore.media/
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The way you look in photos says so much about you… whether you like it or not! People make a perception about you in a fraction of a second, so how present yourself on your website, social media and brochures, goes a long way towards building likeability and trust.

I asked Fi to be my first guest on Master Your Market. She is not only an awesome photographer – she handled my portfolio of photos – she’s also a terrific personal brand consultant.

Fi tells me about the importance of authenticity and connection in personal branding. And she highlights the role of photos, videos, and podcasts in showcasing one's personality. She also provides insights into preparing for a photo shoot, including choosing outfits, locations, and props that align with one's brand.

Fi Mims Photography https://fimimsphotography.com.au/

Chris Ashmore Media https://chrisashmore.media/
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Do you run your own practice? Are you a thought leader, a business expert, an entrepreneur or business owner?

Master Your Market is podcast to equip you with the tools to catapult your authority and reputation, stand out from your competitors, and generate clients.

Hello, I'm Chris Ashmore. In this podcast series, I speak with a range of people on the latest trends to build your personal brand, from both experts and from those who have managed to carve out a niche in their own market.

I’ll take you on a journey with the people I chat with – I’ll learn alongside you as I speak with guests from all over the world on how to master your market.

https://chrisashmore.media/ 
See omnystudio.com/listener for privacy information.