The Mindful Marketer Lisa Nirell

“Four Big Customer Growth Unlocks” with HomeServe USA’s CMO, Andy Yost
 
There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses.
 
Hear how Andy Yost is testing and discovering new revenue streams without alienating teams at this 20-year-old brand. HomeServe USA offers nearly 5 million homeowners affordable emergency service plans and protection from expensive and unexpected repairs.

We cover simple ways to make trust tangible, building hypotheses, setting clear priorities, picking metrics that matter, and more. You will also hear details on CLIC ’24: Digital Innovation Day. This marks our 8th innovation cohort in NYC (May 1-2).
 
Thank you for being a loyal listener.
 
A hearty THANK YOU to our superstar production team: Alexander Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. 
 
LINKS:
CMOs Leading Innovation Conference “Digital Innovation Day” – May 1-2, New York City. Details and registration here: https://bit.ly/clic24nyc Don’t miss another show! Join our private “know ahead” list at themindfulmarketer.com.  

Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen.

We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities.

 This episode outlines three common obstacles to community success: fear of self-promotion, the “overconfidence versus competence” dilemma, and the “network versus grapevine” distinction.
 

**Show Highlights & Resources**
 

- Join our 8th CMOs Leading Innovation Conference "Digital Innovation Day" happening on May 1-2 in New York City. Visit bit.ly/clic24nyc
 

- Order "Rising Together" by Sally Helgesen on Amazon tinyurl.com/risingsallybook
 

- Stay ahead of the curve by registering for our "know ahead" list at themindfulmarketer.com, ensuring you never miss an episode.

 

A big thank you to our dedicated production team: Alex Connolly, Marisa Cali, and Bill Connolly, for their exceptional work. 
 
Like what you heard? Please leave us a review on Apple Podcasts and share the love.

“Smart Recruiting Strategies in an AI Powered World” with CoStar Group’s Kirstine Wilson
The Wall Street Journal recently reported that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023.
Why do this report (and episode) matter? Because promotions and job searches have become even more competitive. With AI vying for certain jobs, we need to be more articulate, strategic, and connected than ever. A high-quality network gets you interviews, not an assembly line of AI-generated cover letters.
Episode 81 show highlights include:
 
New ways that CoStar is hiring creative talent (and you can, too). Messaging and outreach methods that help you get attention. Why AI cover letters fail to captivate recruiters. How to request strategic introductions—and skip the resume blasting.  
The pros and cons of the “executive profile on a page.”  
We went live in Washington, DC with CoStar Group, Inc.’s VP of Talent Acquisition, Kirstine Wilson.
In her role as lead recruiter, Kirstine has spearheaded more than 3,000 hires for this public global company with a current market cap of $33.3B.

During this episode, we hope you discover a new idea to land that important interview!
Join our 2024 “know ahead” show and retreat list now—register at themindfulmarketer.com.
 
Thank you for being a loyal listener. Join us for the next show on March 1 with return guest, seven-time leadership author Sally Helgesen. March is book giveaway month!
 
A hearty THANK YOU to our superstar production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. Thanks to CoStar Group for sponsoring this show.

SHOW BONUSES and LINKS:
Wall Street Journal article on the surge in job seekers:http://tinyurl.com/jobsearchWSJ CMOs Leading Innovation Conference (CLIC ’24) at MEA Santa Fe this October with Chip Conley – 6-minute video here:http://tinyurl.com/clic2023 Don’t miss another episode. Register for our private “know ahead” list at themindfulmarketer.com.

Reflect and Refresh: Six Mindful Questions for 2024
 
Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking.
Bring your presence, pen, and paper. Then press “start.”
 
We skipped the “fast start/out of the gates” approach to the new year.
Instead, we designed Episode 80 to help you design a fulfilling 2024.
 
The 6 Mindful Questions will help you...

1. reflect on your 2023 goals and milestones - WITHOUT distractions.
2. discover talents worth keeping and repeating.
3. address and overcome persistent obstacles.

This is not another goal setting or strategic planning session.
It's a deeply inquisitive exercise that will get to the heart of your accomplishments, aspirations, and impact.

I get personal in this show. I reveal the power of asking and sharing in the “third vault,” a term coined by two-time Superbowl champion, Aaron Rogers. I learned about him through my work at MEA, the world’s first midlife wisdom school.
 
HBS Professor and bestselling author, Amy Edmondson, also joined us! She has taught millions about the art and power behind psychological safety. Her newest book, “Right Kind of Wrong: The Science of Failing Well,” is now available.
 
P.S. Join our 2024 “know ahead” show and retreat list now—register at themindfulmarketer.com.
 

Episode 79: Welcome to 2024 planning season.
 
How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members?
 
If you are relying on ‘tried and true” approaches for 2024, your plan might not hit the right notes.
 
Amy Kellinger and Alex Withers joined us in the studio. Amy leads growth marketing, events and content marketing for Blackbaud. Alex Withers brings decades of tech and sports industry marketing and sales leadership roles at Pepsi, LexisNexis, and TriMark Digital.
 
You will learn:
 
🎶 The "two deep" dynamic every marketer needs to include in their 2024 strategy.
🎶 Three board-level priorities you need to factor into your growth plans.
🎶 How companies conduct "takedown exercises” to mitigate competition.
🎶 The power of Pareto to drive smart marketing investments.
 
Don’t miss this lively recap of our 7th CMOs Leading Innovation Conference in Nashville.
 
Join our 2024 “know ahead” show and retreat list now—register at themindfulmarketer.com.
 
Happy Holidays and thank you for being a loyal listener. Get ready for a great 2024 show season!

How Marketing Can Be an Ally for Truth” with Eric Schurenberg
 
In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline.
Those qualities are needed more than ever: across every institution, facts are under attack.
Some media and tech leaders stoke polarization. AI hallucination and nefarious bots are not the only sources.
 
A zealous quest for market dominance and ad revenues also squanders trust.
 
What can we do to earn it back to preserve our brand, cultivate customer trust, and restore civil discourse?
 
Former Inc. and FastCompany CEO Eric Schurenberg joined Lisa in the studio for this important conversation. He currently leads the Alliance for Trust in Media.
 
Episode 77 is packed with practical strategies to improve your search for the truth and cultivate wisdom, including:
How to apply the Wisdom Pyramid in your daily decisions. (credit to Chip Conley from Episode 67) The three questions every leader needs to ask to verify information: Is this designed to trigger an emotional response? How likely could this be true? What if I pause before sharing it? The danger of “talking your book” – tooting a customer’s or partner’s horn without fully disclosing the nature of your relationship. (some analysts are shameless about this). How to design your news feed wisely, and Eric’s daily “truth training” habits. BONUS: fun pilot stories from Eric and Lisa (31:20). A hearty THANK YOU to our superstar production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. This was made possible through the support of Peter Erickson - CEO of The Voice + AI conference.

SHOW BONUSES:
CMOs Leading Innovation Conference (CLIC ’23) – details and registration here:
http://tinyurl.com/clic2023 “The OnRamp to Market Leadership”Webinar – contains slides and more insights on setting AI priorities. Click here: https://fast.wistia.com/embed/medias/zp4238xbjs Prefer the show video? Here is the replay:https://www.linkedin.com/events/howmarketingcanbeanallyfortruth7109618647265939457/comments/ Listen to Eric’s “In Reality” podcast: inreality.fm Don’t miss another episode. Register for our private “know ahead” list at themindfulmarketer.com.