The Profitable Photographer Luci Dumas

Who wants to be a marketing expert where attracting ideal clients is as easy as turning on a hose? Then you are going to love this episode of The Profitable Photographer! My guest this week is the award-winning photographer, John Glaser from Texas. He specializes in dramatic luxury portrait photography and has a distinctive style with his portraits of dogs, seniors, and sports.His podcast, “Refocus Your Photography Business with John Glaser,” is excellent, and I will be a guest soon, so be sure to check it out.John shares how his love for photography grew from his passion for sports while coaching at Seven Lakes High School in Katy, Texas. He has built an amazing high-volume, high-sales business using his skills as a marketer and business owner.Marketing seems to be everyone’s challenge, and John has mastered this aspect of running a successful business.Be sure to listen for those top three action steps that attract oodles of qualified clients day in and day out:* Facebook marketing with model searches and giveaways.* Business to Business: How to partner with others and boost both of your bottom lines.* Cultivate a robust client list and use it.John's parting thought is this: Don’t stop! Keep working on the business, especially when you are busy, so you stay busy.You are invited to join the free Facebook group and contact John with questions or feedback:* Email: john@johnglaserphotography.com (mailto:john@johnglaserphotography.com)* Facebook Group: Refocus Your Business (https://www.facebook.com/groups/refocusyourbusiness)* Instagram: @therealjohnglaser (https://www.instagram.com/therealjohnglaser)* LinkedIn: John Glaser Photography (https://www.linkedin.com/in/john-glaser-photography/)Tune in and get ready to supercharge your marketing game!Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

Hey, brilliant photographers!   Today's episode is all about kicking those mindset roadblocks to the curb with Jeff Brown, a very special human that loves to support people to become highly profitable. Let's dive into the juicy details from our chat:* Background: Photographer, Author and mentor, Jeff started his photography career in the Royal Navy (yes, he is British) and has owned five photography companies of his own. t Plus, he's shot over 750 weddings! Talk about skills. He's on a mission to spread motivation and inspiration like confetti, folks!* Writing Whiz: Jeff isn't just a pro behind the lens; he's also penned four No.1 best-selling books for photographers. * Ambassador Extraordinaire: Not content with just conquering the photography world, Jeff's also President of the British Institute of Professional Photographers, a brand and marketing ambassador for some heavy hitters like OM SYSTEM and much more. Talk about wearing many hats!* Mindset Magic: Ever heard of the saying, "What you believe, you can achieve"? Jeff's all about that. Listen to his journey from failure and depression to living the life he loves.Jeff dropped some serious wisdom bombs and steps to change your mindset. He suggests we…* set up a vision and type it up as if it is already done.* look at others that are successful to discover what is possible* read books, listen to famous people’s stories, * cultivate gratitude…write three things in the person, possession, and experience every day* be generous* limit your exposure to negativity* fear…challenge your fears and take their power awayHe leaves us with this suggestion…Instead of sweating over your photography skills, Jeff reminds us to focus on our branding and perceived value. Wise words, indeed!So, folks, if you're ready to level up your mindset game and unleash your potential listen to the audio or watch the video.Then head over to Thephotographersmentor.com (http://thephotographersmentor.com/) for more Jeff Brown magic.And check out my coaching programs, find more episodes or get in touch with me atwww.lucidumascoaching.com (http://www.lucidumascoaching.com/)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

Hey there, photographers! Welcome back to another episode of our podcast, where we delve into the glamorous world of high-end marketing and sales. I’m excited to share 6 concepts or strategies needed that start with the letter P….like photography with you today, so buckle up and let’s dive in!First up, we’ve got Persistence.-Think Rocky Balboa training montage vibes. We’re talking about sticking to your guns, even when the going gets tough. Showing up day after day, adapting, growing, trying and failing and succeeding is the key to achieving and maintaining your dreams. Now, onto Personality.-We’re not just selling products; we’re selling ourselves. It’s all about authenticity, folks. People want to connect with real humans, not just fancy logos. So let your personality shine through, because that’s what sets you apart in a sea of luxury brands.Next is making a Personal Connection.- It’s like that warm fuzzy feeling you get when you walk into your favorite boutique. We’re not just selling stuff; we’re forging genuine connections with our clients. Because let’s face it, who doesn’t want to feel like a VIP?Of course we need luxury Products.- Quality over quantity, my friends. Luxury is all about that top-notch craftsmanship and attention to detail. Keep it simple, keep it sleek, and watch those sales soar.Now, let’s talk about Perception.- It’s all about the vibe, the aura, the “je ne sais quoi”. Your branding sets the tone for everything, from your logo to the way you answer the phone. It’s all in the branding.Last but certainly not least, we’ve got Pricing. -Cue dramatic music. Pricing is an art form, my friends. It’s not just about slapping on a number; it’s about how we share our pricing as well as what we charge.. Those little pricing tricks can make all the difference.Thanks so so much for tuning in my 6 “Ps” for communicating value and luxury. I hope you notice that communicating our value is multi-layered and it all is important.I Heart You!Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

“Always Do Your Best!Your best is going to change from moment to moment; it will be different when you are tired as opposed to well-rested. Under any circumstance, simply do your best, and you will avoid self-judgment, self-abuse, and regret.”Hello, howdy, and thanks for tuning in.Soooo...this is a solo episode with random thoughts about many things, including some about always doing our best. The quote is from “The Four Agreements” by Don Miguel Ruiz…one of my favorite personal growth/ business success books. The twist isthat our best is different every day and it is important to give ourselves grace for being where we are at the moment. What is up at the moment for me is that I have had over a week wrangling a cold and cough. So doing interviews and personal recordings came to a stop, just when I needed new episodes. I didn’t want to abandon you so today I jumped on zoom, raspy voice and all, and shared what popped into my brain (what little I have today).Listen in to what came up about* acceptance* being a recovering perfectionist and* a fun coincidence after solving a World puzzle recently* being a recovering perfectionist.Hope you enjoy this small but hopefully valuable one-way conversation.Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

Hey there, lovely listeners! Today, we're joined by the wonderful Hayley Fisk, a passionate product and beauty photographer who's all about celebrating diversity and authentic beauty standards. With her background as a business mindset coach and over a decade of experience in the industry, Hayley's here to share some golden nuggets of wisdom with us.In this episode, Hayley dives into the world of commercial photography, sharing her perspective and experience. There are so many interesting details I was eager to learn about this genre and she did not disappoint.We explore the differences between commercial photography and the personal photography nichelike weddings and portraits. Some of these include…* The number of people involved in a commercial shoot compared to photography* That the client is not the person she is shooting with commercial* When, how much, and how we get paid* Mostly commercial gets paid upfront* We are both selling an experience* Networking is important in both* Embracing and promoting diversityWe also go pretty deep talking about how creating a community of like-minded photographers and referring others helps our businesses thrive. And creates a healthy business environment.Hayley is also an amazing business and mindset coach, especially for commercial photographers, and we have a powerful conversation about positive “vibes”, and the importance of managing our thoughts and energy that attracts what we desire.Closing Thoughts:Well, folks, that's a wrap for today's episode with the amazing Hayley Fisk! We've learned so much about the ins and outs of product and beauty photography, and we can't wait to put these tips into action. Stay tuned for more inspiring conversations on The Profitable Photographer!Bonus…she has a great gift at https://theanxiousphotog.com/ (https://theanxiousphotog.com/)“How to Manifest Your Dream Clients”https://hayleyfisk.com/ (https://hayleyfisk.com/)Instagram: https://www.instagram.com/hayleyfiskphoto/ (https://www.instagram.com/hayleyfiskphoto/)LinkedIn: https://www.linkedin.com/in/hayley-fisk-photo (https://www.linkedin.com/in/hayley-fisk-photo)Connect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

So nice I am sharing it twice! Some great things deserve to be enjoyed more than once. This episode from 2 years ago with ProSelect Guru Ron Nichols is one of those. He has mastered the art of sales and has some great advice to help others do the same.Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Sofware, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.He has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.You won’t want to miss:* All about his workflow.* The red flags you need to be on the lookout for.* His top sales tips.* What it’s like to be a CEO.Ron’s knowledge is top of the line. Be sure to tune it!Connect with Ron:* Website ProStudioSoftware.com (http://ProStudioSoftware.com) RonNichols.com (http://RonNichols.com)* https://www.instagram.com/i.ronnichols/ (https://www.instagram.com/i.ronnichols/)* Facebook ProSelect* Twitter ProStudioSWtheRonNicholsConnect with Photography Business Coach Luci Dumas: * Website (https://lucidumascoaching.com/) * Email: luci@lucidumas.com (mailto:luci@lucidumas.com)* Instagram (https://www.instagram.com/theprofitablephotographer_pod/) * Facebook (https://www.facebook.com/LuciDumasCoaching)* YouTube (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)