227本のエピソード
The WARC Podcast WARC
-
- ビジネス
Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
-
Beyond performance marketing: Strategies to maximise short and long term outcomes
WARC’s EMEA Commissioning Editor, Catherine Driscoll talks to Meta’s Harry Davison, Head of Marketing Science - Northern Europe, Middle East & Africa, Konstanze Fichtner, Marketing Science Partner, and Carl Johan Johansson Alm, Marketing Science Partner. Discussing how they approach best practices for performance marketing and measurement at Meta.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. -
3 in 15: Decoding the Indian Gen Z
WARC’s Asia Editor Rica Facundo and India Editor Biprorshee Das talk about three key takeaways from the latest India Spotlight on Gen Z. Discussing how India’s Gen Z view themselves, how they spend money and what luxury means to them.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. -
Marketing Truth #4: Maximize reach to achieve the greatest impact
In this fourth episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Ilana Wiles, Ally Financial's director of strategic media planning, discuss how to plan an effective media campaign that accounts for crucial brand-building work and necessary activation.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. -
3 in 15: The Future of Measurement 2024
Alex Brownsell, WARC Media’s head of content, and Paul Stringer, managing editor of Research & Insights talk about the Future of Measurement 2024 Report. Discussing third-party cookies, hurdles in holistic measurement, and closing the sustainability gap.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. -
3 in 15: Performance marketing
WARC's Lena Roland and Catherine Driscoll talk about three key takeaways from the WARC guide to performance marketing. Discussing the role of AI in media planning and buying, effective strategies, and changes in measurement.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. -
3 in 15: Travel and Tourism
Paul Stringer, WARC's managing editor of research and insight, and Stephanie Siew, research exeutive at WARC, talk about three key themes from the latest Industry Snapshot report on the travel and tourism industry. Discussing the impact of climate change and how worsening heatwaves are shifting people’s travel patterns, how business travel is changing, and the rise in overtourism.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.