To The Point - Home Services Podcast RYNO Strategic Solutions

In part one, James Lawrence took us through his absolutely crazy feat of completing 100 Ironman triathlons in a row.
In the second part of the conversation, we look at some of the lessons home service entrepreneurs can take from this story and how to apply them in our businesses and lives.
One of the important takeaways is the power of compartmentalization. When you set big, audacious goals, don't fixate on the enormity of what you need to do.
Focus on the small wins that will eventually get you there. And don't forget to take time to celebrate your wins, big or small. This reinforces your belief in yourself and your business.
When setbacks hit you, learn from them to emerge stronger. Be grateful for your team, loyal customers, and even the challenges you've overcome.
These are just some of the lessons we talk about in this episode. Tune in for more lessons and how we can apply them to your business.
Key Takeaways
Intro (00:00)
Turning hardships into adventures for his family (00:57)
Finding peace in suffering and managing pain (03:24)
Importance of setting achievable goals (05:55)
Never considering quitting and the importance of perseverance (09:41)
Gratitude for challenges and learning from adversity (13:00)
The necessity of reflecting on accomplishments (19:46)
What's next for James Lawrence (21:25)
One of One mindset (28:33)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
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Connect with James Lawrence
Website: https://www.ironcowboy.com/
Instagram: https://www.instagram.com/ironcowboyjames/
Facebook: https://web.facebook.com/IronCowboy/
YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy
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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

James Lawrence is no stranger to pushing his body and mind to the limit. A former wrestler and Ironman champion, Lawrence completed a seemingly impossible feat - 100 full-distance triathlons in 100 consecutive days.
In this rerun episode, Chris Yano, Paul Redmond, and Dan Antonelli interview James Lawrence, also known as the Iron Cowboy.
Lawrence's story is one of incredible mental toughness and unwavering purpose. He credits his wrestling background for laying the foundation for his mental fortitude.
The episode is all about the universal applicability of mental toughness and perseverance in both business and life and pushing beyond perceived limits.
Mental toughness is a skill like any other, and you have to be actively working to improve it, or you’ll never get where you could have otherwise been.
Lawrence also highlights the importance of starting your journey, learning from the process, and the significant role of his family and support system.
In part 1 of this two-part series, Lawrence's journey offers lessons in mental toughness, finding purpose in pain, and the far-reaching impact of our struggles.
In the second part, James will be covering how you can apply your experience and knowledge to get to each new level of your journey.
Tune in! 
Key Takeaways
Intro (00:00)
James Lawrence's background and family life (02:58)
The start of James's journey and his individual sports background (11:41)
James discusses mental toughness and its development (16:19)
Explanation of the 50/50/50 challenge and the Conquer 100 (20:34)
The decision to complete an extra 101st triathlon (25:15)
Managing pain and injury during extreme challenges (31:01)
Recovery and ongoing challenges post-Conquer 100 (41:29)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
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Connect with James Lawrence
Website: https://www.ironcowboy.com/
Instagram: https://www.instagram.com/ironcowboyjames/
Facebook: https://web.facebook.com/IronCowboy/
YouTube: https://www.youtube.com/c/JamesLawrenceIronCowboy
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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The exponential growth of an HVAC company presents a unique set of managerial hurdles. While the initial phases may have been characterized by a nimble, hands-on approach, scaling operations to meet heightened demand calls for a strategic shift.
Meet Mike Goater, COO of Environmental Heating and Air Solutions, who transformed his company from a $6 million to a $20 million business in just five years.
In our latest episode, Mike reveals all the behind-the-scenes strategies as well as the challenges and rewards of running a successful HVAC company in the competitive Northern California market.
Financial literacy, team accountability, and maintaining high standards of service are just some of the important aspects that an entrepreneur needs to keep an eye on while scaling.
Other aspects include the value of learning from industry peers and the importance of clear communication and trust between business partners.
And, of course, we can't fail to discuss the challenges most home services businesses faced in 2023 and the lessons to learn from them.
If you've wanted to know what it takes to scale a home services business, this is the right episode for you. Tune in!
 Key Takeaways
Intro (00:00)
Scaling an HVAC business from $6 million to $20 million in five years (03:50)
Energy, culture, and leadership in an HVAC business (08:10)
Overcoming the challenges of 2023 (14:17)
Managing growth, labor, and finances in a business (17:04)
Addressing underperforming team members (21:43)
Accountability and leadership in business (30:24)
Handling conflicts and decision-making in a business partnership (35:34)
Decision-making in a competitive market (50:04)
Labor shortages and time management for a business owner (53:33)
Vulnerability and decision-making (57:34)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
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Facebook: https://www.facebook.com/EHASolutions
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YouTube: https://www.youtube.com/channel/UCi98Hxxfx_tq-G5gZyidTcw/featured
Website: https://ehasolutions.com/
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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Have you ever felt like your business is running you instead of the other way around? This is a common struggle for home service entrepreneurs as their companies grow.
Aligning your personal purpose with your professional goals will go a long way in finding fulfillment in your business.
A strong purpose provides a deeper sense of meaning and motivation. Just like a compass, a clearly defined purpose keeps us on track. It helps you make decisions that align with your values and creates a positive impact on the world. 
In this episode, Chris and Chad talk about purpose and how it drives success and fulfillment in both business and personal life. They both share how their purpose has evolved to remain relevant and impactful.
Listen now to redefine your purpose and take your business and life to the next level! 
Key Takeaways
Intro (00:00)
Purpose in business and personal life (03:12)
Evolution of purpose and personal life changes (07:54)
Core values alignment (15:30)
Leadership authenticity (24:36)
Market conditions and purpose (31:27)
Generational changes in business purpose (41:47)
Purpose process payoff exercise (47:19)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
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To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

The HVAC industry has traditionally been seen as a men’s field, but Rachel Sylvain, the CEO & co-owner of AGS HVAC Services is breaking those labels.
In a few years, she has changed her family's business from a $2 million business to a $3.5 million a year company.
Rachel's path to becoming a CEO was not the usual path most entrepreneurs in this space take. She started off as a nurse before joining her family's HVAC business in 2014. She then quickly took on the role of office manager.
It did not take long for her passion for the industry to grow, which meant taking on even more responsibilities. But she also encountered challenges typical of family businesses, such as generational differences in approach.
In this episode, Rachel shares the challenges she overcame and the strategies she used to scale the HVAC business serving the Tri-State Area of Massachusetts, Rhode Island, & Connecticut.
Tune in!
Key Takeaways
Intro (00:00)
Rachel's transition from nursing to the HVAC industry (06:48)
Challenges of a family business and finding her niche (09:15)
Overcoming generational differences and gaining trust (18:51)
The importance of working on your business before raising prices (29:58)
Aligning price increases with value and quality service (35:02)
Tackling communication challenges and using video for clarity (38:12)
Navigating conflict resolution and the importance of core values (42:25)
Strategies for personal and professional growth as a leader (48:07)
Learning from businesses at the next level (55:45)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Rachel Sylvain:
Website: https://www.agshvacservices.com/
Instagram: https://www.instagram.com/ags_hvac_services/?hl=en
Facebook: https://www.facebook.com/agshvacservices/
LinkedIn: https://www.linkedin.com/company/ags-hvac-services-llc/
Twitter: https://twitter.com/agshvacservices
YouTube: https://www.youtube.com/@agshvacservices8621

To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.

Imagine leaving everything behind in Cuba with the dream of a new start in America. That was the brave choice made by the father of our guest in this episode, Lauren Acosta-Huckleberry, who founded what would become a thriving family business, Acosta Heating, Cooling & Electrical in Charlotte, North Carolina.
Their family-owned business has achieved sustained growth, hitting over $10 million in annual revenue.
Lauren, now President of Acosta, took over the company with a vision to honor her father’s legacy while steering the business toward expansive growth. 
Under her leadership, Acosta not only continued to excel in HVAC but also strategically expanded into electrical services, multiplying their reach and doubling their impact.
Lauren's story and the continued growth of Acosta are largely due to embracing change and continuous growth. There are numerous lessons for any home services entrepreneur looking to scale.
Tune in to learn more!
Key Takeaways
Intro (00:00)
The growth of Acosta Heating to a large company (03:44)
Immigration, business, and family (08:14)
Business succession and leadership experience (13:33)
Leadership style, growth, and challenges faced in 2023 (18:17)
Using KPIs to coach field professionals (23:58)
Using KPIs and bottom-up budgeting to drive business success (29:15)
Continuous learning for business growth and success (36:45)
Scaling a business through strategic planning and organizational growth (41:46)
Networking and learning from others (47:11)
Additional Resources
➡️ Schedule a FREE consultation here: https://rynoss.com/contact-us/
Connect with Lauren Acosta-Huckleberry
Website: https://www.acostainc.com/
Instagram: https://www.instagram.com/acostaheatingcoolingclt/
Facebook: https://www.facebook.com/acostaheatingcoolingandelectrical/
LinkedIn: https://www.linkedin.com/company/acosta-heating-cooling/
TikTok: https://www.tiktok.com/@acostaheatcoolelectric
Twitter: https://twitter.com/acostainc
YouTube: https://www.youtube.com/@AcostaHeatingCoolingElectrical
  
To The Point Home Services Podcast is a home services podcast that gets to the point! Focused on helping HVAC, plumbing, electrical, roofing, and many other HS companies grow exponentially.