Truth Well Spoken McCann Health

How many times have you been swayed to try a product due to a message or video that didn’t even come from that brand? In the age of social media trends and the ease of widespread opinion-sharing, some brands can just get lucky. Listen to Kendall Colletti, E’lana Lemon, and Kelly O’Grady chat about some of these viral marketing accidents and what the implications are for brands that have been subject to them.

Explore the unique intersection between sports and emotion as the podcast team reflects on and replays Super Bowl LVIII discussing the advertisements and the surprising impact of how watching sports can affect your health.

Some members of the podcast team (Deana Rauh, Natalie Mercer, Kendall Colletti) share their thoughts on those ill-fated new year’s resolutions and offer tips for sustainable intentions in physical, mental, and emotional health.  

Social media can feel taboo in the pharmaceutical industry. With so many legal and regulatory compliances to adhere to, some brands may not feel it’s worth the effort. Join Kendall Colletti as she chats with Zakkiya Miller, Director of Social Media Strategy at McCann Health New Jersey, to find out how pharma brands can thrive on social. They discuss the nuances of social media platforms, how they can be used for both patient and physician engagement, the differences between paid and organic media, and how pharma can take advantage of trending content.

Many people can’t wait to click that ‘skip ad’ button or scroll right past a promotional post, so how do capture our audience’s attention to make the most of it? Deana Rauh sits down with Ben Red, Dane Gianarkis, and Zakkiya Miller to discuss the line between advertising and entertainment and what can be strategically gained from blurring it. We consider what defines entertainment, its emotional experience, and its potential in healthcare marketing.
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Disclaimer: The views and opinions expressed by individuals are their own and not representative of MHNJ or IPG Health.  

In recent years, fertility preservation, specifically egg freezing, has changed from a medical necessity to an elective procedure. More women than ever are deciding to freeze their eggs to improve their chances of having children later in life.
Join an intimate conversation between two longtime friends and former colleagues, who also happen to be in healthcare marketing, as they discuss the patient journey and debunk myths about egg freezing along the way.