38分
Unilever as B Corp - Why and what’s changed? This Climate Business
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- ビジネス
Two years ago Unilever Australia-NZ became a B Corp. It was the first really large corporate, with household brands Surf and Persil, to join a scheme that’s been home to environmental hero brands such as EcoStore. Why did Unilever join? What did they discover in the process? And what impact has a major corporate had on such a spirited brand as B Lab? Vincent was joined by Cam Heath, MD of Unilever NZ and Andrew Davies CEO of B Lab.
Two years ago Unilever Australia-NZ became a B Corp. It was the first really large corporate, with household brands Surf and Persil, to join a scheme that’s been home to environmental hero brands such as EcoStore. Why did Unilever join? What did they discover in the process? And what impact has a major corporate had on such a spirited brand as B Lab? Vincent was joined by Cam Heath, MD of Unilever NZ and Andrew Davies CEO of B Lab.
38分
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