Word.Image.Design‪.‬ Word.Image.Design.

The never-ending unpredictability of the world reveals how we are unable to create systems that determine with accuracy what will happen.

Why?

Because us humans have imperfect perceptions, memories and cognitive functions. To fill the imperfect gaps we rely on beliefs and heuristics to make decisions.

The thing is, because we keep convincing ourselves that we are thoroughly logical, we'll go to great lengths to attribute past actions to clear thinking.

Our obsession with finding 'big data' underlines this problem. 

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People need to get better at understanding that simple does not mean simplistic in the way complex doesn't mean smart.

Getting to simple isn't easy, but it's worth it the effort.

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A case study on what happens when you ignore values.

The Super League club hired PR firm InHouse, an agency with high-level political connections and experience with government.

They created a nice looking brand, a fancy website, and then, one Sunday afternoon, sent out a press release announcing the plans.

And then the wheels fell off.

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Oftentimes they would deride other artists - often popular ones - for their lack of perceived technical ability.

Does that matter?

No, it doesn't. Listen to why that's the case. 

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Spending time to make small tasks move faster can make a 'small big difference'. Adding a button to a keyboard could save you 18,000 clicks alone. 

Find out why dedicating more time to creating systems that handle what you do most of the time can free up space to do more of what you want in life. 

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The search for perfection holds us back from getting things done.

A story about what shells can teach us about creating. 

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