The Maximum Lawyer Podcast Maximum Lawyer

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In this episode of the Maximum Lawyer podcast, recorded at our recent Mastermind event, Jim and Tyson tackle pressing questions from attendees about law firm management. 

The discussion spans from the efficacy of the firm's podcast as an internal tool, to the nitty-gritty of marketing strategies and the intricacies of employee training. A key focus is on maintaining firm operations during team members' extended leaves, with a consensus on the value of cross-training and the potential for internal growth during such times. 

Listen in.
01:45 The best spend for marketing and the worst marketing spend
03:42 Lead tracking, intake software, and CRM tools
05:29 Performance evaluation and top grading 
07:29 Lead response time
09:40 Salesforce digital engagement package for real-time communication
09:57 Client expectations and team management
15:01 Handling team members' absence
19:08 Strategies for managing team absence, redistributing duties, and viewing it as an opportunity for growth
19:15 Utilizing team members' absence as a chance to advance and expand the firm's capabilities


Tune in to today’s episode and checkout the full show notes here.
 

Watch the YouTube version of this episode HERE

In this live-recorded episode, Jim and Tyson, delve into the intricacies of managing a law practice. They discuss the critical role of honest self-assessment in recognizing a firm's downward trends, such as cash flow issues and ineffective marketing. 

They also dive into the importance of understanding firm metrics, which metrics matter and why. As well as mistakes they’ve made in the past and what to know to avoid them. 

They also explore the challenges of filtering out low-quality leads, refining intake processes, and aligning marketing efforts with the firm's focus areas. 
Client managementProactive communicationClient feedback to improve services 
If you feel like your firm is right around the corner from greatness, dig into the data-driven strategies and a strong, client-centered firm culture for skyrocketing your firms success.
01:59 The importance of identifying signals that things are trending in the wrong direction 
05:22 The importance of monitoring and addressing cash flow problems
13:09 Tracking leads, holding team members accountable, and the impact of low expectations on performance
16:35 Signs that marketing is not working
20:37 Strategies for improving conversion rates 
28:35 Identifying red flags in client management
34:23 Creating and implementing core values 
41:48 The necessity of having a system to ensure important tasks are completed before progressing to the next stage
Jim’s Hack: Be on the lookout for people or yourself that use the words: “Sort of …” This is a red flag word phase that means you need to pay attention and clean something up.

Tyson’s Tip: Go back and look at the last ten leads that you lost and see if you can identify the trend. 
Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you a law firm owner who is struggling with mapping out your goals? In this episode of the Maximum Lawyer Podcast, co-host Tyson Mutrux explores the critical role of having a clear vision for both your law firm and personal life.

Many law firm owners struggle with creating a vision for themselves and their own businesses. Tyson shares the creation of his tool, the vision finder and what rules are needed for people to create their vision. These rules include writing your thoughts down on paper and sitting down to let your mind wander. 
Tyson also goes through some of the personal vision questions law firm owners should ask themselves to understand where they want to be. It is best to think about how you perceive yourself and how others perceive you as well as thinking about who the most important people in your life are. These rules and questions in this tool are meant to help you create a vision that you see for yourself.

Take a listen to learn more about this great tool.

00:24 The struggle with creating a vision for law firm owners 
2:09 Detailed rules for creating a vision
4:58 Questions and considerations for personal vision
Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE
Are you looking for a way to streamline your law firm’s efficiency with claims? In this episode of the Maximum Lawyer podcast, Becca Eberhart chats with Jim Andrews about his innovative platform, Precedent, which aims to improve the efficiency of attorney-handled claims. 
Jim shares what Precedent is trying to achieve within the legal space. Precedent tries to bridge the communication gap that exists between plaintiff firms and insurance carriers, which can be a complicated relationship. Since both areas work with each other frequently and still use outdated methods to share information, Precedent uses AI to streamline and standardize administrative tasks and communication.
Jim shares how AI is being used to reduce timelines for claims making their way between both industries. One of the features of the AI technology being used is extracting all the necessary information insurance carriers need from documents the legal firm provides. When it comes to this important information, the system can identify missing or incorrect information on the spot. Since it can be spotted quickly, it provides legal firms the ability to adjust and change what is needed. This ultimately limits the need for unnecessary and lengthy communication between both sides.
Take a listen to learn more about Precedent!

00:23 The mission of Precedent
1:29 The communication problem between firms and insurance carriers
13:04 The implementation of AI in streamlining injury cases
17:43 Addressing the communication problem

Tune in to today’s episode and checkout the full show notes here. 
Connect with Jim:
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Are you a lawyer who is looking for a new way to improve your marketing capabilities? In this engaging episode of the Maximum Lawyer Podcast, Jim and Tyson delve into the world of digital marketing with expert Julie Chanel where they discuss success in building sales funnels.
Julie shares the concept of a sales funnel and how it can be used for marketing a business. A sales funnel is simply a website that usually comes out of social media and calls for a consumer to take action. As it relates to the legal field, lawyers can use funnels such as a Google Ad to get potential clients to think about making that call. Funnels are so important for lawyers because people are not getting a lawyer until they are in crisis, so you need to be top of mind at all times.
Julie provides examples of the different types of funnels lawyers can use to reel in clients. One funnel includes those that are helpful to a potential client. This could be an ad targeting a generic legal matter that a lot of people may encounter in their lifetime. Retargeting funnels exist on social media platforms as reminders after someone has visited your website. It is a way to stay in a potential client’s mind in case a time comes where they need your help.
Take a listen to learn more about integrating sales funnels in your practice!
Jim's Hack: Talk to people who are not lawyers about business development. It provides different perspectives on how they do business and learn different skills.
Julie’s Tip: Send things like landing pages and follow up emails to 5 people who work in different industries. This will allow you to get feedback on how your work is interpreted.
Tyson's Tip: Make a note when you speak to a client that involves a personal or positive event so that when you speak to the client again, it can be brought up as a conversation starter. It is a great way for the client to feel seen and heard.

6:49 The concept of sales funnels 
9:52 The significance of the top and bottom of the funnel
15:51 Exploring the potential use of funnels for injury attorneys 
22:15 Insights into the marketing techniques used by non-lawyers 

Connect with Julie:
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Watch the YouTube version of this episode HERE

Do you struggle with keeping realistic expectations? In this episode of the Maximum Lawyer Podcast, Tyson and Jim share their insights on unbridled optimism and how it relates to the field of law.

Unbridled optimism involves the idea of being overly optimistic and not focusing on the right things. Jim and Tyson share the reasons why people tend to act this way. For some, it is done to avoid having negative conversations. Being optimistic turns your mind away from potential downfall or feelings of heartache. As it relates to the legal field, it is important to see a problem and figure out how to address it. For Jim and Tyson, it could be seeing a dip in email signups, thinking about why it happened and finding ways to solve the problem.

Jim and Tyson share the importance of accurate thinking. Things are not always going to go your way and decisions you think are good will not deliver perfect results every time. Accurate thinking involves being realistic about the outcomes of situations. Setting benchmarks can help create action. If something does not go according to plan, set a benchmark or action that will lead to another result.

Listen in to learn more!
1:35 Discussion on the negative impact of unbridled optimism
11:18 Explanation of the Stockdale Paradox
13:04 Importance of accurate thinking and setting benchmarks
Tune in to today’s episode and checkout the full show notes here.