160 episodes

The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your branding, raise awareness and become an industry leader!

The PR Playbook Podcast The Silver Telegram, Ronjini Joshua

    • Business

The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your branding, raise awareness and become an industry leader!

    Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact

    Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content Impact

    In this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare. https://revelantwriting.com/&...

    • 30 min
    Ep 159 - Cooler Keg: From Concept to Crowdfunding Triumph. Lessons You Can Use For Your Startup.

    Ep 159 - Cooler Keg: From Concept to Crowdfunding Triumph. Lessons You Can Use For Your Startup.

    Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas.visit their website: https://www.thecoolerkeg.com/ Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfunding...

    • 39 min
    Ep 158 - What is ZenBuds? Jon Hacker w/ NeurGear, Insights To Reducing Stress & Improving Wellness

    Ep 158 - What is ZenBuds? Jon Hacker w/ NeurGear, Insights To Reducing Stress & Improving Wellness

    We're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more... That's where ZenBuds by NeurGear come into the spotlight. A wearable device that activates your vagus nerve to help provide stress relief and improved wellness. Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. NeurGear’s Vision is to brid...

    • 33 min
    Ep 157 -The 2024 Public Relations Playbook: Trends That Will Dominate!

    Ep 157 -The 2024 Public Relations Playbook: Trends That Will Dominate!

    Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024. What's going be the hot trends in the new year? How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer? Not sure? Needing help? Then tune in and listen up...Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions.&...

    • 42 min
    Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success!

    Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success!

    Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd Unlock the Evolution of PR: Beyond Coverage MetricsPR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organi...

    • 38 min
    Ep 155 - Developing Thought Leadership That Drives w/ John Biggs, Typewriter

    Ep 155 - Developing Thought Leadership That Drives w/ John Biggs, Typewriter

    Welcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter. Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.Our host, Ronjini Joshua, dives into the world of Thought Leadership. Whether you're at the helm of a startup or steering a Fortu...

    • 26 min

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