The Web Canopy Studio Show Web Canopy Studio

Join Tom and Elizabeth as they delve into the practical challenges and strategies for integrating HubSpot into existing sales workflows. This episode unpacks the real-world hesitations sales teams face when transitioning to new technologies like HubSpot, with a focus on overcoming resistance and streamlining processes. Whether you're a sales manager or a team member, this discussion provides valuable insights on enhancing productivity and making the most of HubSpot's capabilities to drive your team's performance.

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to show you a simple prompt you can plug into ChatGPT to get a highly detailed buyer persona in a matter of seconds.

Elliott also reveals how to ask AI follow-up questions to drill deeper into your buyer persona, saving you hours (if not days or even weeks) on crafting this information.

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back, joining host Tom Andrews to discuss the importance of buyer personas.

Most companies don’t understand the importance of a buyer persona deep dive, meaning they either skip it entirely or spend a couple of minutes putting together a basic persona based on simple demographics.

Big mistake!

Elliott explains why you need to know your buyer persona on a deep level, to the point where you’re able to talk about the very thing waking them up at 2am in a cold sweat. Just as importantly, you also need to know how to articulate various things in your copy in the right way. This isn’t easy because if you’re too direct, you might annoy them. Yet if you’re too indirect, your copy might not resonate with them.

In this episode of the Web Canopy Studio Show, Tom is joined by Elliott Sitkins and Jason Smith to discuss the best use cases for AI when it comes to marketing.

A lot of people are just throwing a quick prompt at Chat GPT and publishing what comes out, which often ends up sounding pretty robotic. But you're about to discover how to use AI to boost your output tenfold without sacrificing any of the quality you're known for. 

In this episode, we discuss:
How to ensure Chat GPT nails your brand voice so it doesn’t even sound like AI.A creative way to understand everything you need to know about your buyer persona in just 5-10 minutes.Little-known prompts that result in DALL·E producing life-like images. (Hint: It goes way beyond simply asking it for a “realistic photo.”)Plus a whole lot more AI-related goodness, including the crazy reason why we say “please” and “thank you” to Chat GPT! 

In this episode of the Web Canopy Studio Show, Elliott Sitkins is back to discuss how you can use HubSpot to squeeze the most juice out of your email marketing efforts. 

We cover: 
Why HubSpot’s email marketing tool is so effective for B2B companiesHow to use personalization tokens to build a better rapport with your recipients (and how NOT to use them)The best way to conduct an email A/B split-test, including the ideal number of recipients per variation needed to achieve statistical significance
Plus a whole lot more.

In this episode of the Web Canopy Studio Show, join Tom Andrews and special guest Elliott Sitkins as they dive deep into the world of B2B email marketing.

We cover copywriting tips, such as how to write in a personal manner that builds trust and familiarity, alongside email design best practices, including why using images might be damaging your email marketing efforts.

Elliott also reveals several key techniques to help with email deliverability, helping you stay out of the dreaded spam folder.