266 episodes

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic DigitalMarketer

    • Marketing

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

    7 Essential Traffic Tips From IBM's Global SEO Strategist

    7 Essential Traffic Tips From IBM's Global SEO Strategist

    This week we’re going to show you how to use Google to get a stream of perpetual traffic. In this episode, IBM’s Global SEO Strategist Jesse McDonald explains IBM’s SEO strategy and how small businesses can adapt it to themselves. Get his advice on a local SEO strategy, learn why he believes SEOs should understand the principles of design (and vice versa), steal his top tools, and hear his number one tip for starting your SEO strategy.

    • 53 min
    The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

    The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part Two

    In the second part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 5 of the ad process she’s used to absolutely crush selling online courses on Facebook. Rita will remind you why it’s crucial to remember Facebook’s bottom line (a GREAT user experience) and give a step-by-step play of how Tier 11 pulls this process all together to generate over $16 million in online course sales.

    • 47 min
    The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

    The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One

    In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.

    • 53 min
    How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

    How to Use Free + Shipping Book Funnels to Get More Leads, Sales & Traffic

    What if writing a book could become one of your best performing marketing strategies? In this episode, Chandler Bolt of Self Publishing School shows us that writing a book is a much smaller hurdle than we make it out to be—and it can have BIG payoffs. He’ll explain the 2 ways to figure out what to write about, creating a funnel around your book, and how your book is going to be the methodology that integrates your products.

    • 36 min
    EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

    EP260: How to Create Cool, Creative & Converting Facebook Ads with Dee Deng

    Running an agency isn’t always sunshine and rainbows—sometimes it’s hard conversations with clients trying to convince them to go with a certain ad creative or message. In this episode, founder of Right Hook Digital Dee Deng explains how he leads conversations with clients who are doubting the ad creative, his strategy for testing messaging, and why he’s all about user-generated content (even when it feels like it won’t convert).
    RESOURCES MENTIONED IN THIS ARTICLE Growth & Greatness Show
    Right Hook Digital
    Dee Deng on Instagram
    Dee Deng on LinkedIn
    Never Split the Difference: Negotiating as if Your Life Depended on It
    Episode 242: Using User-Generated Content For Level 1 Traffic with Molly Pittman & Amanda Powell
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 47 min
    EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

    EP259: 5 Updates You Must Know to Thrive With Facebook Ads Right Now

    We’ve come to know Facebook as an everchanging landscape that we need to keep up with to find success, but lately, that landscape has been changing faster than ever. In this episode, Ralph Burns and Angela Ponsford from Tier 11 talk about the 5 updates Tier 11 is focused on right now to create success for their clients. With buying intent lower than usual (despite social media usage being higher), they’ll explain how to thrive using Facebook ads right now.
    RESOURCES MENTIONED IN THIS ARTICLE Tier 11 Instagram
    Blueprint: Evaluate and Optimize Your Advertising with Facebook Attribution
    Facebook Attribution
    Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
    Episode 197: The NEW Facebook Attribution Tool—All You Need to Know
    Episode 234: The Ad Amplifier Super System For Facebook Ads
    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.
    iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

    • 39 min

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