Keep Optimising eCommerce Podcast Network

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both!
Our favourite Google Ads experts from advertising agency Digital Gearbox. 
In this episode, we discuss: 
What’s new in Google Ads  What’s currently working  And what’s still working well 
Dive in: 
[04:56] Google can use AI to track user data. 
[09:36] Google AI chat box creates ad content. 
[10:49] Search ads now have single shorter headlines. 
[14:29] AI, smart bidding crucial for best results. 
[17:42] Tip for using Performance Max. 
[22:30] Insider Tips from Becky and Jonny! 
 
Find the notes here: https://keepopt.com/208  
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

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Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011!
And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. 
In this episode, we discuss: 
Shifting the focus from targeting to better creatives  Making the most of Facebook’s automation tools  The importance of accurate data tracking and integration 
Dive in: 
[07:10] New advertisers have it easier now. 
[12:33] Expensive marketing shifts focus, avoiding treating customers statically. 
[15:40] Pixel code tracks website events for analysis. 
[16:36] API sends more complete first-party data. 
[21:58] Advanced machine learning AI automates streamlined campaigns. 
[23:04] Advantage Plus Shopping encourages more creative control. 
[24:30] Insider Tips from Jon! 
 
Find the notes here: https://keepopt.com/207  
Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. 
In this episode, we discuss: 
How to build a successful B2B eCommerce strategy  Understanding the needs of B2B customers  Tailoring the experience  The long-term benefits of B2B eCommerce 
Dive in: 
[04:51] B2B offers scalable, economical way to expand. 
[08:26] Selling to businesses requires different strategy. 
[09:45] Merchants must plan and market for success. 
[14:16] Biggest used features of the SparkLayer system. 
[17:06] 50-50 split between experienced and new B2B merchants. 
[20:34] Insider Tips from Alex! 
 
Find the notes here: https://keepopt.com/206  
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. 
In this episode, we discuss: 
Transitioning from omnichannel to connected commerce  Enhancing customer experience with data integration  The importance of agile and scalable tech stack 
Dive in: 
[05:46] 54% browse online, maximize impact with both. 
[07:07] Technology affects physical retail experience, now crucial. 
[13:29] Key elements: tech stack, informed decisions, leveraging partners. 
[16:50] Partners play critical roles in business success. 
[19:35] Speed to market varies based on tech stack; for Shopify, it's quicker. 
[23:16] Insider Tips from Ben! 
 
Find the notes here: https://keepopt.com/205  
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. 
In this episode, we discuss: 
Strategic selection of marketplaces  Understanding and leveraging customer demographics and behaviors  Balanced approach to metrics and feedback in new channels  The 5 facets to look at when deciding which marketplace to go with 
 
Dive in: 
[03:54] Fell in love with eCommerce, driven to impact. 
[09:18] Using right resources, channels, and profitable growth. 
[11:51] Prioritize growth channel, assess demand, seek tools. 
[13:52] Business objectives, talent expertise, sustainable growth strategy. 
[16:49] Measuring sales targets, metrics, and audience goals. 
[20:28] Clear brand message, great customer experience. 
[23:19] Insider Tips from Jamie! 
 
Full notes here: https://keepopt.com/204 
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. 
In this episode, we discuss: 
Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutions 
Dive in: 
[05:10] Diversify sales channels to reduce risk. 
[08:20] Optimise proposition based on customer country requirements. 
[12:42] Can we handle this in-house or outsource? 
[13:36] Maintaining local knowledge essential for international business. 
[17:14] Hiring experts leads to better outcomes in-house. 
[18:08] Insider Tips from Paul! 
 
Find the notes here: https://keepopt.com/203 
Download Shopify's new industry report >> https://keepopt.com/shopify
****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor