5분
238 - The Faceless Man AADA - Raw, direct and live chats about design and creativity
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- 디자인
Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title.
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Scribbled Shownotes
Lots of companies get content marketing wrong
They get marketing wrong too
They try to market their business
And they try to get people to engage with their business
The problem is: PEOPLE ENGAGE WITH PEOPLE
Look at Apple: Steve Jobs, Jony Ive, Tim Cook
Why do they put spokespeople out for a massive company?
Because people don’t engage with brands, even ones as powerful as Apple
I’m interested in Apple, but I don’t follow Apple on Twitter
Stop trying to make your business into a thing people want to engage with
Make your people the thing that people will engage with
Support Ask a Designer Anything
Ask a Designer Anything Website
Twitter (@craigburgess)
Ask a Designer Anything on Facebook
Leave me a review on iTunes
Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title.
Subscribe:ITUNES | ANDROID | STITCHER | RSS FEED
Scribbled Shownotes
Lots of companies get content marketing wrong
They get marketing wrong too
They try to market their business
And they try to get people to engage with their business
The problem is: PEOPLE ENGAGE WITH PEOPLE
Look at Apple: Steve Jobs, Jony Ive, Tim Cook
Why do they put spokespeople out for a massive company?
Because people don’t engage with brands, even ones as powerful as Apple
I’m interested in Apple, but I don’t follow Apple on Twitter
Stop trying to make your business into a thing people want to engage with
Make your people the thing that people will engage with
Support Ask a Designer Anything
Ask a Designer Anything Website
Twitter (@craigburgess)
Ask a Designer Anything on Facebook
Leave me a review on iTunes
5분