AADA - Raw, direct and live chats about design and creativity Craig Burgess

This is the last ever episode of AADA. Today I explain what's next, and how to find it.

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Scribbled Shownotes
Why this is the last ever episode
What’s next
Upper Limit Beliefs (The Big Leap book)
I’m not just a designer
The reason for a new name and new domain

Different audience
Different people will listen to it
I want to talk about more stuff, but not delete this podcast
Introducing GET DOING THINGS

Mindset
Marketing
Design
How all 3 connect together, and how 1 doesn’t work without the others
I still haven’t recorded the first episode…
Or made the website…
Tomorrow is episode 1 of GET DOING THINGS
You’ll have to resubscribe to a new podcast
It’s called Get Doing Things
New domain: getdoingthings.com

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Batching your social media is a great tactic...but you have to be careful.

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Scribbled Shownotes
Automating and batching your social media can be a useful way to save lots of time
Mostly, I recommend it
The problem comes when it’s too automated
Has to still seem relevant
Not repeat itself: Rise of people using Meet Edgar to repeat content
It means you see people’s Twitter timelines and they just say the same things over and over

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I'm going to be negative today and tell you why you shouldn't start a podcast.

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Scribbled Shownotes
Back in #227 I spoke about starting a podcast
Today, this is 7 reasons NOT to start a podcast
I’m going to be negative7 Reasons
LOTS of people do podcasts. Rather too many do: it’s a crowded market
People still don’t get podcasting
If you’re not a natural speaker, it might harm you
It isn’t the easiest way to build an audience - it takes lots of time
It’s hard to work out the size of your audience - no real stats means no real insights
I can’t make people take action: linking to stuff is hard
They take a lot of time and you have to be passionate about it

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Yes, The Faceless Man is from Game of Thrones and it's nice to include it in my podcast title.

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Scribbled Shownotes
Lots of companies get content marketing wrong
They get marketing wrong too
They try to market their business
And they try to get people to engage with their business
The problem is: PEOPLE ENGAGE WITH PEOPLE
Look at Apple: Steve Jobs, Jony Ive, Tim Cook
Why do they put spokespeople out for a massive company?
Because people don’t engage with brands, even ones as powerful as Apple
I’m interested in Apple, but I don’t follow Apple on Twitter
Stop trying to make your business into a thing people want to engage with
Make your people the thing that people will engage with

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Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve?

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Scribbled Shownotes
I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast
He said a lot of people that come to him have got it the wrong way around
They made a podcast, but didn’t do it for a reason
There was nothing for a listener to then jump off to afterwards
This is fine for for-fun podcasts, but what about the marketing ones?
Why are you doing your content marketing? What are you ultimately trying to market? My personal reasons for doing a podcast
You all know: I started my podcast in January as a challenge and “marketing experiment”
I didn’t have anything to sell though
I enjoy it and that’s one of the most important things
A new goal of mine is to freely share everything I learn
It helps me build an audience - 1000 Fans by Kevin Kelly Let’s flip the question around
But let me turn the question to you: why are YOU doing these things?
Or why are you NOT doing?
A reason is important
For years, I didn’t have a reason, so I didn’t do it
Now I want to share, I have a reason

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I believe in self-development, and today I explain why.

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Scribbled Shownotes

The Miracle Morning by Hal Elrod
You're can only become as good as your level of self development
If you're not self aware or capable of being a leader you can't be a leader
If you're not capable of taking on the attitudes of successful people you can't be successful

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