A Matter of Time TAG Heuer

Season 2: TAG Heuer and the ocean |
In this second season, we explore TAG Heuer’s intimate connection with the ocean. We turn the clocks back to 1949, when Heuer was creating watches for Abercrombie & Fitch. Discover how a watchmaker, a physics teacher, and a passion for fishing and mushroom hunting led to the birth of the Solunar, the first wristwatch with a permanent tide indicator.
 
Image: Heuer Solunar, 1949 Reference 
Show notes:
0:42 The Abercrombie & Fitch years
1:10 A challenge from Walter Haynes, President of Abercrombie & Fitch
1:59 How a tide indicator works 
2:42 Mushroom hunting and a school physics teacher
3:14 The Solunar
4:30 The tide indicator on the Solunar

Season 2: TAG Heuer and the ocean |
In this episode, we explore the legacies of a range of Heuer chronographs with tide indicators. From the Seafarers of the 1950s and 1960s to the Solunargraph and the Mareograph, we sail through a decade of iconic timepieces.
 
Image: Heuer Seafarer, Reference 346
 
Show notes:
0:50 Meet the Heuer Seafarer
2:48 Reference 2444, the next iteration of the Seafarer
3:50 The iconic Reference 2446 Seafarer from the 1960s
4:47 The last Seafarer
5:07 The Solunargraph  
5:43 The Mareograph

Season 2: TAG Heuer and the ocean |
This time, we travel back to The America’s Cup in 1967. It was the year the racing yacht Intrepid stormed to victory. To commemorate Emil Mosbacher’s triumph, Heuer produced the iconic Reference 7754, or the Heuer Skipper. A timepiece that forever sealed TAG Heuer’s relationship with the ocean and sailing.
 
Image: Heuer Skipper, Reference 7754
 
Show notes:
0:40 The 1967 America’s Cup 
2:20 Heuer Reference 7754, or the Heuer Skipper
4:16 The legacy of the Skipper  
4:45 The evolution of the Skipper  
Discover our latest model of the TAG Heuer Carrera Chronograph Skipper on tagheuer.com.

Season 1: The TAG Heuer Carrera |
In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.
 
Image: Heuer Carrera, Reference 3336
 
Show notes:
0:35 The Pre-Carrera references: 2444, 3336, 2447
1:28 Carrera Panamericana: the legendary race that inspired the collection
2:54 Porsche x TAG Heuer shared history with Carrera Panamericana 
3:50 Heuer history: timekeeping and stopwatches 
4:03 Increased demand for watches after World War 2
4:20 Military watches that inspired performant wristwatches 
5:02 1950s references inspired by modern designs of the time
6:02 1959 - The year Jack Heuer joined the business

Season 1: The TAG Heuer Carrera |
In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents of racing drivers Ricardo and Pedro Rodriguez inspired one of the most iconic watch collections ever created.
 
Image: Heuer Carrera, Reference 2447 S
 
Show notes:
0:50 Jack Heuer attends 12 Hours of Sebring in Florida - March 1962
2:29 First mention of the Carrera from the Rodriguez family  
3:23 Registering the ‘Carrera’ name 
3:45 1963: Arrival of the Carrera references 2447 and 3647 
4:30 Enduring features of all Carrera collections
5:00 Unique features of early models  
6:14 Late-1960s: ‘Panda’ and ‘Reverse Panda’

Season 1: The TAG Heuer Carrera |
Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world. 
 
Image: Heuer Carrera, Reference 3147 N (Dato)
 
Show notes:
0:35 Date complication added to Carrera watches 
1:00 1965: Jack Heuer and the Mad Men of Madison Avenue   
1:57 Production flaw leading to iconic asymmetric design  
2:32 Heuer x logos on dial: a surprising success  
3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force 
4:18 How the logo dials were created   
5:24 Success of the chronograph novelty