Better Advertising with BTR Media Destaney Wishon and Justin Nuckols
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Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.
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Reaching Your Ideal Audience with Amazon DSP
In this episode of our Amazon DSP Series, we talk all about DSP custom audiences, granular targeting, the ability to measure campaign impact—bringing coherence to your full funnel strategy.
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Building a Stronger Brand with Omni-Channel Markets
With nearly two decades of experience, Gurmeet shares his unique insights from transitioning from a technical back-end focus to a holistic front-end e-commerce strategy.
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How Sellers Can Prepare for Amazon Prime Day in 2024
Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions.
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Getting Started with Amazon DSP: Key Differences from PPC
Exploring how Amazon's Demand Side Platform (DSP) leverages first-party data to go beyond traditional PPC advertising, enhancing brand visibility through strategic targeting, custom audience building, and integrated advertising strategies.
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From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos
In this podcast episode, Alex Amos and Bobby Rieger share practical tips and real stories about growing e-commerce brands and the roles marketing and teamwork play in their success.
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Amazon DSP: Targeting Differences From Sponsored Display
Launching an exclusive Amazon DSP series, we delve into its precise targeting capabilities with Adam Mellott from BTR Media, highlighting how small adjustments can dramatically reduce wasted spend for brands, starting with a nostalgic look back at one of our first episodes.