Better Advertising with BTR Media Destaney Wishon and Justin Nuckols

Exploring how Amazon's Demand Side Platform (DSP) leverages first-party data to go beyond traditional PPC advertising, enhancing brand visibility through strategic targeting, custom audience building, and integrated advertising strategies.

In this podcast episode, Alex Amos and Bobby Rieger share practical tips and real stories about growing e-commerce brands and the roles marketing and teamwork play in their success.

Launching an exclusive Amazon DSP series, we delve into its precise targeting capabilities with Adam Mellott from BTR Media, highlighting how small adjustments can dramatically reduce wasted spend for brands, starting with a nostalgic look back at one of our first episodes.

This last episode of the AI series provides a comprehensive look at practical AI tools and strategies for enhancing marketing efficiency across your whole team.

In this episode the focus shifts to practical insights from utilizing AI in marketing, as demonstrated through an AI hackathon experience at the Prosper conference. This episode emphasizes the blend of AI's efficiency and the indispensable human element in marketing, offering guidance for professionals eager to explore AI's potential.

In this episode we talk about approaches to the integration of AI into professional practice through the lens of our most recent experience: competing in an the Ultimate AI hackathon at the annual Prosper conference.