BeyondMeasure by Burke, Inc‪.‬ Burke, Inc.

Join Eric Scheer, President & Chief Strategy Officer at Seed Strategy, and Dr. Jeremy Cochran, Research & Development Manager at Burke, Inc., as they share how to best navigate the complexities of corporate advocacy! 

 

They’ll discuss recommendations for promoting causes that align with your brand’s purpose while also supporting business goals. Discover six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Burke BeyondMeasure podcast episode. Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!

 

For more information on Burke’s Brand Strength Monitor – a modern framework for measuring the power of your brand – and how it can help move your business forward, visit: https://www.burke.com/brandstrength/

 

Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below:

How to maximize the benefits and avoid the pitfalls of corporate advocacy — Burke, Inc.



To learn more about Burke, Inc. visit our website: Burke, Inc. | Marketing Research & Innovation Firm



Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

Burke recently conducted a study to gain deeper insights into an often-overlooked, yet rapidly growing, demographic – Millennial Millionaires (MM).

 

Join Fred Gaudios (VP, Client Services) as he discusses key insights from this research with host John Thomas (CCO).

 

Why study Millennial Millionaires?


Over 600,000 MM in the US in 2019 – likely a much larger group today
May differ from traditional 401(k) millionaires, often opting for diverse investments like businesses and cryptocurrencies
Poised to significantly influence markets
Often overlooked in millionaire surveys

 

As this demographic continues to grow, financial services companies will need a better understanding of the needs and behaviors of this emerging, influential group.

 

For more information on this latest R&D study and our complete findings, reach out to: info@burke.com

Join Zach Mullen and Joseph Dickens, two of Burke’s
qualitative research experts, as they explore the potential of leveraging AI.


Gain insight into AI’s current value and its future possibilities for qualitative research. Hear about their ongoing experiments, the positive impacts AI can have – as well as any potential concerns, and their expectations for this evolving landscape.



Thanks for listening! Please subscribe to be notified of
future episodes of Burke’s BeyondMeasure podcast.



To learn more about Burke, Inc. visit our website: ⁠⁠https://www.burke.com/⁠⁠

Join Thania Farrar, SVP Corporate Innovation, and Eric Scheer, President & Chief Strategy Officer at Seed Strategy, as they discuss Burke’s fresh approach to evaluating brand strength!



Discover how Burke’s R&D team created a modern framework to measure the power of a brand based on two essential factors: Relevance (how well a brand connects with consumers) and Momentum (whether consumers perceive a brand as progressing). Don’t miss this opportunity to learn from both a research and a marketing expert and apply their dual insights to your own brand strategy!



For more information on Burke’s Brand Strength Monitor and how it can help move your business forward, visit https://www.burke.com/brandstrength/.



Additionally, you can explore more on this topic in Burke's BeyondMeasure blog article linked below!



You Can't Build A New Brand With Old Tools

https://www.burke.com/beyondmeasure/you-cant-build-a-new-brand-with-old-tools/


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure. To learn more about Burke, Inc. visit our website: ⁠https://www.burke.com/⁠

Join John Thomas, Chief Client Officer, as he connects with CX expert Mike Deinlein, to discuss how to use explanatory AI for KDA Segmentation. Discover how this newer approach to Key Drivers Analysis goes beyond typical aggregate results, helping you address the unique needs and individuality of your customers.


Explore more on this topic with Mike in his BeyondMeasure article linked below!

Segmenting Key Drivers: Addressing the Individuality of Your Customers

https://www.burke.com/beyondmeasure/segmenting-key-drivers-addressing-the-individuality-of-your-customers/


Thanks for listening! Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. visit our website: https://www.burke.com/

Join Michael Laux, SVP in Client Services, as he introduces results of a recent segmentation project, revealing an in-depth look at how runners’ unique perspectives and motivations impact their race experience. Conducted in partnership with Pig Works (Cincinnati’s Flying Pig Marathon) and Xavier University, Michael – with colleagues Flannery Higgins and Doug Olberding – highlights how this breakthrough research is helping Pig Works move their brand and races forward, while maximizing the race experience for all runners.

Please subscribe to be notified of future episodes of Burke’s BeyondMeasure.

To learn more about Burke, Inc. and Seed Strategy visit our websites: burke.com and seedstrategy.com. Thanks for listening!