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Brandfetti Anita Siek
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A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.
Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
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The difference between free vs paid content
What the heck is the difference between FREE content vs PAID content?! It's a question I often get asked.
In this episode, I'll give you a behind the scenes of a recent Q&A I delivered for our 3 Day Copy Confidence Challenge where I answered this question for one of our students.
Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie
Make sure you follow me on @anitasiek and the team at @wordfetti
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A sneaky (but ethical) way to get into the minds of your audience
Ever wanted to get inside the MINDS of your audience, and write copy that have them go "yo, are you in my head"?
In this episode, I share just one of the many strategies we share in our signature copywriting program: Wordfetti Your Words, for you to uncover the language to use by "ethically" lurking at your competitors (yep, you heard me!)
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Doors to our only live intake of WYW for 2024 are CLOSING TODAY.
Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.
Join us now: www.wordfettigroup.com/wordfettiyourwords
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3 things to remember if you are a serial overthinker when writing
Overthink, second-guess and find yourself smashin' that backspace button every time you have to write about your business? This episode is for you. Inside I dive into the ONE thing you must do first if you find yourself overthinking, and 3 shifts in your mindset you can take so help you go from blank Google Doc, to writing with more flow.
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Doors to WYW are officially OPEN!! Wordfetti Your Words is our 12 week live group coaching program, designed to help you nail your messaging, uncover your unique Brand DNA, and write words that sell through psychology.
We won't be reopening until mid-2025 so if you're ready to nail your communications? THIS IS IT!
Join us now: www.wordfettigroup.com/wordfettiyourwords -
From 0 clients to booked out and an increase in revenue by 278% from messaging with Emma Klose
Imagine, going from 0 clients to being FULLY BOOKED, and a monthly revenue increase of 278% in the space of 12 weeks. Well this was exactly what happened for our WYW Alumni Emma Klose, therapist and founder of Thrive Play Therapy.
In this episode, we dive into:
The struggle of not wanting to sound like a "text-book" therapist but also maintaining professionalism; How one of the activities within WYW completely changed the way she showed up in her business and in Emma's content The 1 thing that really moved the needle for Emma when it came to getting sales and being fully booked.
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Doors to WYW open on the 30th of April, want to get a taster of what it's like?
Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words
Join us now: www.wordfettigroup.com/masterclass -
How to write copy that is sticky and unforgettable
Now a days when it comes to the online world, it's important to be seen, yes -- but what's also key is to communicate in a way that will also be REMEMBERED, so you can be front of mind.
In this short and sweet episode, I've going to be throwing down on 2 simple ways for you to write copy that is not only attention-grabbing but will be sticky and memorable for your audience.
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Doors to WYW open on the 30th of April, want to get a taster of what it's like?
Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words
Join us now: www.wordfettigroup.com/masterclass -
How she launched her new website and secured $15K in her first month with Stacey Hatfield
Oh boy, I am SO excited to be diving into this WYW Case Study for 2024. Meet Stacey, a culinary storyteller and also qualified nutritionist, who joined us in the most recent cohort of WYW.
Stacey joined us as she had a clear vision of launching her 2nd business "Waffl" but had NO idea how to translate this into clear and compelling language across her website, and touch points.
In this episode we speak to:
The gap between having a vision, and not knowing how to best convey it; Finding her brand voice and the 1 activity that really helped her document her voice; How she wrote her website in 2 days; How she navigated through the wobbles of building her 2nd business, and how she approached it differently this time around.
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Doors to WYW open on the 30th of April, want to get a taster of what it's like?
Join me in a free LIVE masterclass on how you can stand out and drive more conversions through psychology and words
Join us now: www.wordfettigroup.com/masterclass