SaaS Experiments Brian Hall

How do you improve onboarding for a complex product with distinct types of users who have different needs? 😅

Not easy, but it can be done - as explained in this conversation with Product Designer Rafa Studart.

AJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.

Why most brands get their Amazon strategy wrong (and how to get it right)

Tips on optimizing videos for your paid social campaigns - from thumbstop to conversion.

Watch on YouTube: https://youtu.be/x6AEKZGKFeI

Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus.

1:13 What makes Demand Gen different from other types of websites
3:48 Quantity vs quality when optimizing for leads vs revenue
6:05 Measuring what matters will change the nature of the experiments you run 🤯
9:48 3 types of changes that drive the most results
17:53 3 common sense buyer journey stages
20:19 Where to start, and how to evaluate your top of funnel offers
23:58 Personalization ... or website retargeting 😎
30:45 The meaning of "friction" in a B2B Demand Gen context

Find Arun here: https://www.funnelenvy.com/

Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.