28분
Episode 27: Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019 Mintel Little Conversation
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- 마케팅
In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping event has evolved over the years in the US and UK. Did the promotional period creep from days to weeks? Did some retailers reject hyper consumerism messaging in favour of promoting sustainability initiatives? What role did loyalty and repeat purchase programs play? Find out how their predictions fared and what brands won in the end.
Host: Dana Macke (Associate Director of Lifestyles and Leisure, US)
Guest: Alexis DeSalva (Senior Retail and eCommerce Analyst, US),
Nick Carroll (Associate Director of Retail, UK),
Lierin Ehmke (Senior Digital Marketing Analyst, US)
In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping event has evolved over the years in the US and UK. Did the promotional period creep from days to weeks? Did some retailers reject hyper consumerism messaging in favour of promoting sustainability initiatives? What role did loyalty and repeat purchase programs play? Find out how their predictions fared and what brands won in the end.
Host: Dana Macke (Associate Director of Lifestyles and Leisure, US)
Guest: Alexis DeSalva (Senior Retail and eCommerce Analyst, US),
Nick Carroll (Associate Director of Retail, UK),
Lierin Ehmke (Senior Digital Marketing Analyst, US)
28분