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Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think from Mintel, the world’s leading market intelligence agency. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

Mintel Little Conversation Mintel Little Conversation

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Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think from Mintel, the world’s leading market intelligence agency. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.

    Episode 28: Season one finale: What’s trending this holiday season?

    Episode 28: Season one finale: What’s trending this holiday season?

    In the final episode of Little Conversation season one, we are unwrapping some of the major trends this holiday season, including nostalgia and veganism. Whether it's through holiday cards, advent calendars, or aided by modern technology, nostalgia offers innovative ways to connect with consumers during the festive holiday season. Growing in popularity in recent years, 'Vegan Christmas' will see more vegan food on the table and vegan gifts under the tree than ever before. Finally, we end the year with a discussion about what's top of mind for our hosts in 2020. Happy holidays, from Mintel Little Conversation!

    Host: Edward Bergen (Global Food and Drink Analyst)
    Guest: Andrew McDougall (Associate Director, Beauty and Personal Care), Samantha Dover (Senior Retail Analyst, UK),
    Dana Macke (Associate Director of Lifestyles and Leisure, US),
    Andrew Davidson (SVP/Chief Insights Officer, Comperemedia)

    • 34분
    Episode 27: Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019

    Episode 27: Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019

    In this episode, three Mintel analysts review their predictions for Black Friday/Cyber Monday and discuss how the holiday shopping event has evolved over the years in the US and UK. Did the promotional period creep from days to weeks? Did some retailers reject hyper consumerism messaging in favour of promoting sustainability initiatives? What role did loyalty and repeat purchase programs play? Find out how their predictions fared and what brands won in the end.

    Host: Dana Macke (Associate Director of Lifestyles and Leisure, US)
    Guest: Alexis DeSalva (Senior Retail and eCommerce Analyst, US),
    Nick Carroll (Associate Director of Retail, UK),
    Lierin Ehmke (Senior Digital Marketing Analyst, US)

    • 28분
    Episode 26: The future of beauty: 2030 Beauty and Personal Care Trends

    Episode 26: The future of beauty: 2030 Beauty and Personal Care Trends

    Today, we're unpacking Mintel's newly released 2030 Global Beauty and Personal Care Trends. Whether you're a beauty junkie or curious about how the world will look in 10 years, this episode gives you serious food for thought. Navigating between science and nature, connection and disconnection, cultural shifts will require beauty and personal care brands, manufacturers and retailers to be more proactive than ever to stand out and remain relevant. And while developments in neuromarketing, biotechnology and artificial intelligence will change the way we shop, an intrinsic need for authenticity and transparency will determine success across categories.

    Host: Andrew McDougall (Associate Director, Beauty and Personal Care)
    Guest: Sarah Jindal (Senior Global Analyst, Mintel Beauty & Personal Care), Sharon Kwek (Associate Director, Beauty and Personal Care)

    • 47분
    Episode 25: 2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years

    Episode 25: 2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years

    Introducing Mintel's 2030 Global Consumer Trends! Today, we're taking a closer look at the 7 Drivers and how they will impact consumer behaviour over the next 10 years: wellbeing, surroundings, technology, rights, identity, value, and experiences. It's not (ony) about predicting the future, but anticipating what will matter to consumers in the next one, five and 10 years, from their individual needs to their hopes, concerns, and expectations.

    Host: Samantha Dover (Senior Research Analyst, UK)
    Guest: Simon Moriarty (EMEA Director of Mintel Trends),
    Gabrielle Lieberman (Director of Trends and Social Media Research, Americas), Matthew Crabbe (Regional Trends Director, Asia-Pacific)

    • 26분
    Episode 24: Buy this, not that: Why purchase decision making is getting more complex

    Episode 24: Buy this, not that: Why purchase decision making is getting more complex

    Today, we talk about purchase decision making or, more simply, the complicated process consumers go through before parting with their hard-earned cash. As companies go bust and in-store footfall declines, it may be tempting to declare the death of the high street/main street. The truth is, consumers are simply changing the way they approach shopping. Online and offline practices are more fluid than ever, while factors like social media, direct-to-consumer brands, and data-driven marketing contribute to further disruption. Join our analysts for an insight-packed conversation encompassing decision fatigue, the redefinition of value, and the impact of ethical practices and sustainability.

    Host: Samantha Dover (Senior Retail Analyst, UK)
    Guest: Carol Wong-Li (Associate Director of Lifestyles and Leisure, Canada), Diana Kelter (Senior Trend Analyst, US),
    Jane Hurh (Senior Analyst, Mintel Purchase Intelligence)

    • 39분
    Episode 23: The secret language of food

    Episode 23: The secret language of food

    It may be hard to believe, but there was a time when avocados were called 'alligator pears'. It wasn't until 1915 that it was officially rebranded as avocado, which led to its commercial success. In today's episode, we're talking about the language of food and exploring how words can change the way products are perceived by consumers, even impacting sales and legislation. As an array of start-ups launch innovative food and drink products created with boundary-pushing scientific processes, they are coming up with an entirely new vocabulary. But how do brands entice consumers and ensure they understand what they are buying?

    Host: Edward Bergen (Global Food and Drink Analyst)
    Guest: Emma Allman (Junior Food Analyst),
    Kate Vlietstra (Global Food and Drink Analyst)

    • 32분

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