Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Louis Grenier | Marketing & Branding

Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. 
(00:00) - Intro
(02:27) - Redefining professionalism
(04:54) - Dave's journey
(08:35) - How Dave's strategy generates leads
(16:33) - First steps to being more yourself
(23:01) - Why going "too" narrow is important
(33:20) - Self-deprecation as a copywriting tool
(40:41) - Picking the right fight
(50:02) - Dave's last advice
(54:48) - Top 3 resources
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

Introducing MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing from The $100 MBA Show .
Follow the show: The $100 MBA Show
Have you ever felt overwhelmed by the sheer number of marketing strategies out there, only to realize that more effort doesn’t always lead to better results? In today’s fast-paced business world, it’s easy to fall into the trap of over-marketing without seeing the success you’re aiming for. But what if the key to achieving bigger […]

The post MBA2461 Extended Interview: Allan Dib – How to Get Bigger Results with Less Marketing appeared first on The $100 MBA.

DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

 Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build something... for real.
(00:00) - Intro
(02:19) - Facebook funnel's story
(07:42) - The difference between a funnel business approach and a real business
(09:20) - The importance of the backend in a business
(15:23) - The weaknesses of the influencer model
(20:14) - The 5 Lightbulbs Framework
(26:56) - How to implement the framework
(31:55) - What is a good argument to sell your product?
(38:14) - How to spot the right claim?
(42:59) - The claim-proof model
(53:01) - Summary
(55:00) - Billy's top 3 resources

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

 In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she faced and shares her proven tactics for overcoming obstacles and proving the value of content marketing. 
(00:00) - Intro
(02:41) - Sara's pet peeve
(05:24) - First actionable steps as a marketer
(09:47) - How to find and convince the right people for content marketing
(20:42) - Getting people involved
(25:55) - When did you drive more pipeline
(27:14) - Sara's content strategy process
(32:15) - What's a cluster
(35:01) - How do you decide on a cluster
(39:11) - The difference between content strategy and editorial calendar
(43:39) - How do you deal with the fear of judgment
(48:24) - The difference between business in the US and the EU
(50:52) - Sara's top 3 resources

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

 Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.
(00:00) - Intro
(03:03) - What would be product-led growth and sales-led growth if they were a board game
(08:03) - Cutting through the jargon 
(11:57) - Breaking down product-led growth
(15:38) - Breaking down sales-led growth
(17:22) - When to choose between PLG or SLG
(19:55) - Step-by-step guide with a sales-led company
(29:21) - What is the most difficult scenario for a sales-led company
(37:23) - The 4 categories of people you need to serve
(39:30) - How to identify the key "aha" moment
(58:23) - Summary
(01:00:07) - Leah's top 3 resources

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘

This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the "customer-obsessed" BS and show you why keeping a close eye on your "rivals" is paramount.
(00:00) - Intro
(02:31) - Customer obsession vs Competitor obsession
(05:37) - Is competitive intel only for B2B SaaS?
(08:36) - Defining competitive intelligence
(15:16) - How do you identify threats?
(16:52) - Practical case with a cinema
(22:08) - How to start a competitive intelligence department?
(27:09) - How to consolidate your research and apply it?
(35:59) - How do you assess the maturity of a category?
(43:12) - The number one tip to find differentiators
(47:53) - Andy's biggest win
(51:00) - Outro

***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘