Girl Gang Craft The Podcast Phoebe Sherman: Artist + Founder of Girl Gang Craft

Elizabeth Finkelstein and her husband Ethan are the brains behind the popular Instagram account @cheapoldhouses and together, they restore historic homes on HGTV's series Who's Afraid of a Cheap Old House?
 
Elizabeth grew up in an 1850s home lovingly restored by her parents, so her love for crown molding and peeling wallpaper runs in her gene pool. She holds a master’s degree in historic preservation and has put in years of professional work restoring old houses.
 
While not filming or nurturing the vast and wonderful Cheap Old Houses community, the couple spends time restoring their own cheap old farmhouse — a little slice of heaven they snagged for a cool $70,000.
 
Key Quotes: 
 
✿ Elizabeth tells us about her sourcing strategies for furnishing old homes, “It's all vintage sourcing. Vintage is my favorite. We're big fans of Etsy, Marketplace, flea markets, and especially salvage yards. Architectural salvage is huge.”
 
✿ “Old house restoration is a marathon. It's not a sprint. A lot of people move into an old house and think they have to do everything right away. That is absolutely not the case. You can live with an ugly kitchen for 10 years and you will survive.”
 
✿ “I think people of this generation, especially the generation on Instagram, is extremely design savvy. This is a generation that doesn't just want cookie cutter things, they want things that define them, that are, quite frankly, also good for the world, good for the planet.”
 
✿ “I mean, work is work. And I'm not going to sugarcoat the idea that if you do something you love, it's never going to feel like work. It often feels like work. It usually feels like work, but there is a greater mission behind it that motivates me every day, and I think that's really important.”
 
Follow Elizabeth and Ethan on @CheapOldHouses
Visit cheapoldhouses.com to subscribe to their newsletters
Tune into “Who’s Afraid of a Cheap Old House?” Tuesday’s on HGTV
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Sign up for Many Chat bit.ly/GGCmanychat
 
Salem Craft Fair is coming up June 22! RSVP and buy tickets in advance at
https://www.girlgangcraft.com/events
 
Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website

Jenny Lemons is a colorful accessories and creative lifestyle brand founded by San Francisco-based artist Jennie Lennick in 2015. Her bright online shop features an array of funky food-themed products like hair accessories and has sold her products in over 400 retailers worldwide. In this episode, we learn about Jennie’s fruitful approach to wholesale, PR, her manufacturing secrets, and how to keep consistent communication with new stockists. 
 
Key Moments: 
 
✿ Themed marketing; Jennie curates weekly themes for her newsletters and posts that aligns with her product marketing to keep customers engaged
✿ Manufacturing processes and utilizing factory samples to create product content while her new items are in production
✿  “And that's when I decided that it was time to go.” When Jennie made the call to close her storefront doors for good after not meeting profit margins 
✿ How a PR agency helped get her products featured on BuzzFeed and the Today Show
 
Shop at JennyLemons.com for your own special treat! Use Code GGC for 15% off your order site wide.
 
Follow Jennie on instagram @JennyLemons
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Apply to Faire at faire.com/apply/girlgangcraft
 
Sign up for Girl Gang Craft’s Email Class girlgangcraft.com/classes 
 
Providence Craft Fair is this weekend! RSVP and buy your tickets ahead of time at
girlgangcraft.com/events
 
Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website

In this solo episode, Phoebe opens up about her unsettling experiences from her journey as a yoga student, to becoming a teacher, as well as the systemic issues present throughout the yoga industry. 
 
Phoebe also answers a question from a listener on the hotline about invoices, write offs, when to LLC, bookkeeping, and more fun tax stuff and we love it! Give GGC a call with your burning biz questions at 413-961-0855.
 
RSVP to our craft fair events
Tickets to the Providence Craft Fair
Tickets to Sacramento ArtMix Night Market
 
Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website
 

The sisters and co-founders behind Sonu Company Payal and Kajal Vitha, share their family’s legacy of becoming a bespoke jewelry business. As 3rd generation jewelers, Payal and Kajal tell us about launching their business together, their fruitful dive into reality television, and the reinvention of their business that was inspired by their Dad’s impactful role in the jewelry industry.
 
Key Moments: 
 
✿ Launching their biz from the need to help guide couples to find the right set ring for them
✿ “It shouldn’t break the bank to invest in good quality jewelry”
✿ “We’re your jewelers for generations.” how Sonu Co creates an atmosphere that encourages you to come back for all of your jewelry needs 
✿ Pitching and being chosen as featured jewelers for the reality couple shows Indian Matchmaking, The Ultimatum, and Love Is Blind
✿ We learn about the Kimberly process, mine diamonds vs. lab grown, and the difference between 14, 18, and 22 karat gold.
✿ “If you’re on a reality show, always have a plan B!” Their fun behind the scenes experience being in front of the camera when filming Indian Matchmaking
 
Girl Gang Craft listeners get a very special discount! use code “TRIBE” for $50 off your purchase of $249 or more at sonucompany.com
 
Follow Sonu Co on instagram @Sonu.Company 
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Apply to Faire at faire.com/apply/girlgangcraft
Our Mother’s Day Gift Guide is still live! Shop at girlgangcraft.com/giftguide4mom
Oakland Craft Fair is this Saturday May 18th! RSVP to Oak and all our shows at girlgangcraft.com/events
 
Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website
 

[Content Warning] this episode contains speak of domestic violence so please take care while listening
 
Missing Witches is an art and activism project and public research project, created by Amy Torok and Risa Dickens: old friends, creative collaborators, curious crafters, big cacklers, howlers at the moon, grumpy old crones, just a couple of perpetual baby Witches living, writing, and recording out in the woods on unceded Anishinaabe territory, in Quebec, Canada.
 
Risa joins Phoebe today and takes us on her journey of the roots that grew Missing Witches, finding Re-Enchantment in the world, why she moved to the woods and left her tech career behind, the business that formed from the project, and their dedication to reparations which inspires their work.
 
In May, Missing Witches is hosting a Reparations Fundraiser. Every $10 donated enters you a chance to win a magical prize. Go to MissingWitches.com/reparations for donation details.
 
Key Moments: 
 
✿ Risa tells us about not aligning with a hyper-feminine origin story and reclaiming her own identity of being a witch
✿ “As much as I just want to run away and hide under the moss and return my body to the soil and be a full time witch, I need to stand up for myself in this system a little bit more first."
✿ The tech platforms they've built to share newsletters, zines, and interact with their web coven
✿ Making the shift to be community supported and removing all ad funded support
✿ Why they chose to dedicate a months salary every year to Reparations
 
Find the Missing Witches books, podcast, zine and coven at missingwitches.com
Follow them on Instagram @missingwitches
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk
Apply to Faire at faire.com/apply/girlgangcraft
Shop our Mother’s Day Gift Guide at girlgangcraft.com/giftguide4mom
Event Season is coming up! RSVP at girlgangcraft.com/events
 
Do you have a business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll read + answer your questions live on the pod
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website
 

In this Solo episode, Phoebe tells us about the lessons she’s learned on her entrepreneurial journey including:
 
✿ being flexible
✿ being kind to yourself
✿ managing trolling 
✿ how to ask for what you want
 
mother's day gift guide  is live and features products from 30 fem owned small businesses  
RSVP to our craft fair events
 
Leave us a 5 star review on apple podcasts with your instagram handle and be entered to win a coaching call with Phoebe

Have a burning business question you need an answer to? Call the GGC Hotline at ‪413-961-0855‬ and we’ll answer your question on the pod
 
Get 50% off your first year of Flodesk at bit.ly/GGCFlodesk 
Apply to Faire at faire.com/apply/girlgangcraft
 
Instagram: @PhoebeSherman @GirlGangCraft
TikTok: @Phoebe.Sherman
YouTube: @girlgangcraft
For episode shownotes and transcript, please visit our website