Hard Mode Tractor Ventures

Welcome to Hard Mode featuring Seedooh Founder & CEO Tom Richter. Seedooh is a fully automated, data-led Independent Verification Platform for public space advertising campaign reporting - the first of its kind. They’re committed to helping Australia develop a new industry standard in campaign playout reporting and they’re actively scaling into other highly-developed global markets.

Discussed in this episode is taking a sector-wide approach to big data, the changing face of advertising attribution and how Seedooh evolved from consultancy in the early days to a platform that is the first of its kind.

This episode is hosted by Tractor Ventures Co-Founder & Co-CEO Matt Allen.

Welcome to Hard Mode featuring Social Media College Founders Daniele Tanner & Jonathon Tanner. Social Media College is the market leader for social media education. They work with the world's top social media experts who use all the social platforms every day to deliver real life education that helps people accelerate their business and career. They possess national accreditation for their Diploma of Social Media Marketing and engage with thousands of students and multiple universities.

Discussed in this episode is piggybacking off macro trends, the mythology of the overnight success, an aligned vision as a couple running s startup and the power of education technology as Social Media College moves into it's next formative phase.

This episode is hosted by Tractor Ventures Entrepreneur in Residence, Noga Edelstein.

Welcome to Hard Mode featuring Cartelux Founder & CEO Joshua Williams. Cartelux is on a mission to shape the future of retail marketing. They empower local area marketers to run digital campaigns in the most time efficient, cost efficient and brand compliant fashion possible, and have found particular product market fit within the automative industry.

Discussed in this episode is solving niche problems, pivoting from a good business model to embrace risk, transitioning to a global tech company, Josh’s permanent move from California to Australia and more. Great chat!

This episode is hosted by Tractor Ventures Entrepreneur in Residence, Noga Edelstein.

Welcome to Hard Mode featuring Syncio Founder Jimmy Zhong. Syncio is on a mission to take commerce to its next stage - Collaborative Commerce. This is a world where merchants can seamlessly partner with other merchants to cross-promote and sell each others products, where merchants can grow together.

Jimmy chats on the podcast with Tractor Co-CEO Matt Allen about pivots, marketplaces, accelerator programs and achieving network effect which continues to compound.

Welcome to Hard Mode featuring The English Farm Founder Matthew Radich. The English Farm was created by teachers to be the best place on the Internet to learn English - They’re a community of more than 120 teachers, based all around the world, with Matthew himself residing in Auckland New Zealand.

During the podcast chat with Tractor Head of Engagement Garry Williams, Matthew dives into the origins of starting The English Farm in Japan and Brazil, new Māori language focussed business streams and the importance of people, especially with a workforce based all around the world.

This episode of the Hard Mode Podcast features Urban Plant Growers Co-Founders Dilhan Wickremanayake & Peter Cole. Urban Plant Growers address the issue of food wastage and environmental degradation by selling indoor plant growing products to the average person.
Hydroponics and indoor farming provides the opportunity for city dwellers to become self sustainable, allowing them to live healthier and more environmentally friendly lives.
During the podcast chat with Tractor head of engagement Garry Williams, the guys talk about being in the midst of an equity crowdfunding raise, an incredibly exciting time for their next phase of growth.