In The Know Podcast Jonny Rose I Idio Content Intelligence

In just 22mins, sales enablement expert Pam Didner explains:

- How sales enablement has changed as a result of AI
- What Marketers need to appreciate about Sales
- Key buyer insights to be shared between Marketing & Sales

Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement.

She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.

In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about:

- How AI has transformed demand generation in recent years
- The importance of “buyer-centricity” in B2B marketing
- Whether marketing complexity will get easier in 2019

In just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about:

The biggest marketing challenge facing large B2B enterprises
How intent data is impacting account-based marketing
Barriers to marketing AI adoption for complex B2B enterprises

Rich Watts from Kurtosys and Jonny Rose from Idio discuss why personalization and AI is so important for asset managers in 2019.

Learn more about Clearbit Reveal and how it works with Idio to improve account-based marketing performance and personalization.

Ricky Abbott of Transmission joins Idio to discuss the state of account-based marketing and the importance of first party intent data in 2019.