Legal Marketing 101 Rosen Advertising

AI Again: Part 2: Supercharge Client IntakeImagine cutting down your manual workload while increasing the accuracy and efficiency of handling new clients—it's not a distant dream but a reachable reality.In this episode of Legal Marketing 101 we're embarking on a hands-on journey to enhance your intake system using AI. We’ll lay out a practical guide that integrates seamlessly with your existing CRM, making it both cost-effective and efficient. Whether you're new to AI or looking to refine you...

AI Again: Part 1: Reintroduction to Artificial IntelligenceJoin our host, Toby Rosen, as we explore the landscape that's making it easier and more necessary than ever for law firms to embrace AI in their marketing and sales operations. Skip the hype and get grounded in the practical applications of AI for your legal practice. While AI has been a buzzword for years, recent advancements have finally stabilized the landscape, allowing for meaningful integration into your systems. We’ll dissect h...

Top 3 Cybersecurity Tips for Law FirmsJoin our host, Toby Rosen, as we discuss how to stay sharp and ahead of the curve with a systematic approach to security. Prepare to redefine your firm's defense strategy with our discussion about the non-negotiable tools for securing your online presence. From the episode: 1PasswordVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a Text Message.Support the Show.

Are Your Emails Actually Being Delivered?Ever wondered why that meticulously crafted email campaign didn't get the engagement you expected? You're not alone in this digital labyrinth. Join me, Toby Rosen, as we unravel the mysteries of email deliverability that could be the silent killer of your legal marketing efforts. This episode is a deep dive into the technical trifecta of DKIM, SPF, and DMARC, and how these email authentication protocols work for you. Boost your email deliverability and...

Local SEO: Part 4: Leveraging the Power of Client Reviews in Local SEOImagine your firm rising to the top of search results, not just by the number but by the sheer power of authentic, quality testimonials. In this final installment of our local SEO series, we dissect how Google's algorithms interpret the credibility and trustworthiness of your business through your clients' words.Visit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comBrought to you by: ThumbsUp SurveySend us a...

Local SEO: Part 3: List Me EverywhereEver wondered why some law firms dominate the online space while others barely make a ripple? Unlock the secrets to enhancing your legal practice's online presence with me, Toby Rosen, as I take you through the critical role of local citations in legal marketing. We'll dissect the importance of those digital signposts—your firm's name, address, and phone number—across key platforms like Google My Business and Yelp, and dive into why consistency in these li...