No Snake Oil The Whiteboard Agency

This episode we'll go through a breif summary of what happened with Silicon Valley Bank and what they can tell us about where the money is these days. Then, we'll check in on the mass lay-offs so far this year in tech.
Contents
Intro SVB Failure Layoff Round-Up Theme Song: Swimming Lessons by Bail Bonds 
 
Vox Article
Forbes Tracker

This episode we'll go through a creative brief, what's in it, what it's used for and offer up a template that you can use in your projects going forward. 
Follow along on the doc
https://ufile.io/3v6oxx0p
Contents
Intro Walkthrough Use Cases Theme Song: Swimming Lessons by Bail Bonds 

This week I'm catching you up on a marketing experiment that I've started. Over the next year, I'll be creating an online store and get more hands-on experience through building an audience, growing my brand, and setting up a succesful business. I'll be sharing every embarrassing oversight and breathtaking discovery as I chart the roadmap to being a small-business entrepeneur.
 
Contents
Intro Setting Things Up Asking Around Next Steps Theme Song: Swimming Lessons by Bail Bonds 

This episode we'll go over the basics of getting started on your brand's creative strategy including things like look, tone, voice, and the types of creative you can develop for your website, ads, or promotional materials. 
 
Contents
Intro Look, Voice, Tone Examples Jargon Where To Find Creatives Final Thoughts Theme Song: Swimming Lessons by Bail Bonds 

The Superbowl is Marketing's biggest night of the year. It's the occassion for all the bluechip and young/hopeful brands to put their best gown on and strut for the world to see. Some years we see themes resonnate throughout the evening and this year was no different.
So what does this year's crop of Superbowl commercials say about us, the economy, and the current state of marketing?
Contents
Intro Commercial Recap What It Means Theme Song: Swimming Lessons by Bail Bonds 

You know what kind of job you'd like. Now where to do it?
This episode we'll talk about the types of companies you can work within the industry, how to get there, and the pitfalls to avoid. 
Contents
Who Excels in the industry? Tiers of Companies and who they hire Final Thoughts  
Theme Song: Swimming Lessons by Bail Bonds