Parallel Purpose 50th Parallel Public Relations

A misconception that people often carry is that graphic design and creating this visual identity is just about making something that looks pretty. But good design has meaning behind it. It's crucial to understand every client’s background, what they're about, their future goals,  how they want to be portrayed, and then making sure that is represented in the design and visual identity.

Today Naz and 50th’s Lead Graphic Designer, Elle Offord, have an honest conversation about creating memorable visuals that are true to a brand and working with artists to help represent and honour culture and the community.

Is your brand looking to be more socially conscious, but you don't know what to say? Or even if you should? This episode guides those trying to navigate their businesses with audiences more socially conscious than ever. Naz and Juliia to chat about those values and how company values can guide brand content, social justice, and ongoing work to making the world a more equitable place.



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Welcome to Episode six! Today Naz and Hannah are diving fully into what Public Relations really is and debunking some of the most common misconceptions around what working in this industry entails.

Welcome to the fifth edition of Parallel Purpose! In this episode, we’re focusing on our favourite furry friends. We’ll hear from some of the 50th dog squad: Fia, Koda and Murphy (plus their humans), as well as members of downtown Victoria’s KWENCH on how office dogs improve our daily work environment.

Welcome to the fourth edition of Parallel Purpose! In this episode, we’re focusing on the experiences of our favourite female designers, featuring Laura Prpich of Caribou Creative, and 50th's own in-house graphic designers, Elle Offord and Madalyn Kolke. Plus, Naz and Hannah discuss the origin story of the 50th brand and logo.

Welcome to the third edition of Parallel Purpose! In this episode Naz and Hannah discuss their parallel experiences working in male-dominated industries, the power of vulnerability in the workplace, and the natural growth of 50th as an all-female team.