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Salmon Fishing in the Google salmonfishinginthegoogle
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- 비즈니스
Just think of Google as a huge river that is full of fish, so everyone wants to fish there. Some do well while others do not.
The book is a simple guide in 10 chapters covering the main aspects of marketing your business on Google. It’s like learning how to fish!
Duration 2 hours.
Author and presenter: Pete Nicholls https://www.linkedin.com/in/penichol/
Although the author has made every effort to ensure that the information in this audiobook was correct as of Jan 2020 the author does not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause. In other words, keep learning and take care out there people :)
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Chapter 10: Upgrade your Gear and Recap
Now you know the basics of Salmon fishing in the Google, let's look at some advanced tools & techniques that can help you attract enough Salmon to target, accelerate and grow your business. We also recap with rules of thumb to remember when you are Salmon Fishing in the Google.
Salmon Fishing in the Google 2020 by Pete Nicholls -
Chapter 9: Claim Your Fishing Spot with Google My Business
If you have a business that services a particular physical area, Google created a piece of real estate just for you on the river Google that shows exactly where your business is located. Think of it as a jetty on the river. A place you can claim as your own and use it to fish for Salmon.
Salmon Fishing in the Google 2020 by Pete Nicholls -
Chapter 8: Google Fishing Regulations
The rules of fishing in the river Google regularly change. If you like bending the rules and break them, you can be booted off the river for good! In extreme cases, it means starting over with a new company name, website, and more. Here's how to keep to the regulations and avoid problems.
Salmon Fishing in the Google 2020 by Pete Nicholls -
Chapter 7: Weaving Your SEO Net
Organic search is like making a very good net to catch the fish as they swim by. As the river Google is a search engine, this ongoing effort to weave a net in the path of your salmon is called Search Engine Optimisation (SEO).
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Chapter 6: Spearfishing with Google Ads
Spearfishing is using pay-per-click (PPC) Google Ads to catch fish. Spearfishing is a very nimble and instant way of fishing as you can catch fish today. Beware of wasting money as you must pay for every spear, even if the fish swims away.
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Chapter 5: Choosing The Right Bait
You need bait to catch fish.
The right bait for the very specific fish you want to catch: your Salmon.
In the river Google, your keywords are your bait.
Salmon Fishing in the Google 2020 by Pete Nicholls