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Seller Performance Solutions ecommerceChris
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- 비즈니스
This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns.
We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate a seller before taking them down? What do they need to see in an appeal, to reactivate the account for future selling? What are common mistakes that sellers make trying to get reinstated on Amazon?
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Optimizing Amazon Communication for Prime Day
Prime Day is a high-stakes event for Amazon sellers, requiring meticulous preparation and effective communication strategies to ensure smooth operations. Proper communication can be the difference between a smooth, successful Prime Day and a disastrous one. In this episode, Chris and Leah explore how to develop proactive communication strategies, address compliance issues in advance, and stay prepared for any potential challenges.
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Ensure Your Amazon Account is Prime Day Ready
As Prime Day approaches, it's crucial for sellers to navigate potential pitfalls, compliance issues, and unexpected challenges. In this episode, Chris McCabe and Leah McHugh discuss the critical strategies Amazon sellers must implement ahead of Prime Day, such as how to proactively manage your account health, handle restricted products, and safeguard your listings from competitor attacks.
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Don't let products you don't sell get you in trouble
Amazon sellers constantly strive to maintain a competitive edge while adhering to the platform's rigorous compliance standards. One prevalent issue in this dynamic environment is the misuse and abuse of product variations. There's been an alarming trend where some sellers are tempted to copy their competitors’ misuse of variations to stay competitive. In this episode, Chris and Leah discuss the impact of these practices and provide advice on how to handle these challenges without compromising your compliance.
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Top Mistakes Brands Make When Choosing an Agency – And How to Avoid Them
The dynamics of brand-agency relationships have evolved, with brands becoming more meticulous in their selection processes amidst changing economic conditions. This shift underscores the critical importance of aligning agency expertise with brand goals to drive success. In this episode, Chris McCabe talks with Chris Brewer from OMG Commerce to unpack the intricacies of agency collaboration. They explore common pitfalls brands encounter when choosing an agency, the benefits of personalized and transparent communication, and the strategic decisions between in-house hires versus external partnerships.
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Reinstating Variation Misuse Suspensions without a Plan of Action
Recent trends have shown a significant increase in suspensions for Amazon sellers due to ASIN creation abuse and variation misuse. This heightened scrutiny by Amazon aims to enforce compliance with its listing policies, which has become more rigorous than ever before.
In this episode, Chris and Leah discuss the impact of these policies and the need for sellers to maintain compliance across all marketplaces to prevent cross-regional account suspension and also touching on the common mistakes sellers make in their appeals, often resulting in further complications. -
If you can't dispute, you can't reinstate
Recently, there's been a significant uptick in suspensions on Amazon due to ASIN creation misuse, notably without the option for sellers to submit a plan of action, only allowing for disputes if Amazon made an error. This change marks a pivotal shift in how Amazon handles policy violations, particularly concerning ASIN variation misuse. In this episode, Chris and Leah explore the nuances of these policy changes and how they affect sellers, especially those previously warned about potential violations.